5 Problems with Amazon’s Changes to Vendor Central
Amazon removed LBB from Vendor Central reporting. This was a metric many vendors relied on heavily. Amazon removed LBB from Vendor Central reporting. This was a metric many vendors relied on heavily for and I wrote a simple article. Read the full article before commenting. I’m also going to talk about my view of how Amazon will do in the year 2020-2023. They made it very clear by creating a new category of reports in Amazon Product Review Center what their long term plan is.I wrote an article for an Amazon Professional Blog about what Amazon is doing with Vendor Central. This was a metric many vendors relied on heavily. But after Amazon disabled the report Amazon removed, Amazon removed it from Vendor Central reporting and the report doesn’t exist anymore.Many Vendors still rely on LBB for their online businessLBB = Latest by Best SellerLBB is a metric that many vendors relied on heavily, where the sales price was the best selling price for the last 90 days, this metric means the vendor is selling more in Amazon.LBB still exists in Amazon, but the report no longer is available due to the change Amazon made in 2023The removal made sense since the new report Amazon created was available in Product Review Center.With the new report Amazon gave me a full breakdown on how each part of my marketing strategy is performing in Amazon!That is a metric that Amazon did not offer before the removal from Vendor CentralThe article I wrote for Amazon Professional Blog is a long one. You can read the full article here. I don’t want to give away all the information of the article, but the article highlights the following points:Vendors
