Amazon Vendor Central – PIM and DAM Solutions | Catsy
If you already have high-quality products, then content management separates you from succeeding in Amazon Vendor Central. Let’s say that the right approach to content management always makes all the difference. Apply these tips:
Prioritize keyword research
When you’re creating or updating your product content, it’s important to prioritize keyword research. This will help you identify the right keywords to target, which will in turn help your products rank higher in search results.
The best way to do this is using Amazon’s, Keyword Tool. This tool is designed to help you find keywords relevant to your products and with a high search volume. You can use these keywords throughout your product listing, including in the title, bullet points, and description.
Take these actions:
Optimize product titles and product descriptions
The product title should accurately reflect the content and include relevant keywords. Try to keep it concise and eye-catching so that Amazon will be drawn in by your words. In the same way, product descriptions should provide thorough information that conveys your product’s value while utilizing all Amazon-recommended descriptive words and phrases. Additionally, make sure all details are correct and error-free. Start by considering the four main components of the title: keywords and phrases, brands, attributes, and descriptors.
Focus on writing short & memorable key feature bullets
Your key feature bullets must be short and memorable so one can quickly scan them and understand your product. Rather than listing many features, focus on the most important ones and make sure they stand out. Use clear, concise language and avoid industry jargon that might not be easy to understand. And most importantly, be sure to proofread your features before publishing! A small mistake can make a big impression (not in a good way).
Make sure product attributes are complete & accurate.
This is key—if you want your product to show up high in Amazon Vendor Central search results, you must ensure that all the product attributes are complete and accurate. You can manage your product attributes in a few places, but the most important is the Product Detail Page. That’s where you get to demonstrate more about your product, so you want to ensure that all the information is accurate and up-to-date.
Enhance product images with appropriate metadata
It’s important to make sure that product images are clear and concise. But in addition to that, you also need to ensure that they are properly tagged with metadata. This might seem like a useless inclusion, but it’s quite important. By including metadata, you’re essentially giving Amazon’s algorithms more information to work with, which can result in your products being more easily found. To do this, you’ll need to edit the ALT text for each image. The ALT text is what appears when someone mouses over an image, and it should be no more than 125 characters. In addition to the ALT text, you’ll also need to fill out the image description field. This should be a brief sentence that tells Amazon what the image is of.
Ensure product content is consistent across all company channels
This is important for two reasons: first because it helps build a strong, consistent brand; and second, because it can help you avoid problems with Amazon’s policies. If you’re selling the same product on your company website, on other eCommerce platforms like eBay or Etsy, in brick-and-mortar stores, or even on social media, make sure the product content (including title, description, images, etc.) is the same on Amazon Vendor Central.
Continuously manage and improve your product content.
If you’re not already doing so, please start right away. Just because you’ve created great product content doesn’t mean it will stay great forever. Your product content should be a living, breathing thing constantly being updated and improved. As your products change and evolve, so too should your product content. To do this effectively, you need systems and processes to manage your product content. This includes having someone responsible for overseeing your product content, having a schedule for regularly reviewing and updating your content, and using tools that can easily update lots of content at once. It will quickly become outdated and inaccurate if you don’t have systems and processes to manage your product content at scale. This can hurt your sales and damage your reputation with customers.
PIM & DAM makes it easy to unify data and assets into a single source of truth that can be accessed from any device and location worldwide. This allows all stakeholders to use accurate and up-to-date content no matter where they work within the Amazon Vendor Central ecosystem. With the right PIM & DAM solution, you can easily aggregate product information from your internal sources and store it in one accessible repository. This unified platform enables users to quickly access, view, enhance, manage, and distribute all necessary product content with a button click. In addition to consolidating information into one platform, an effective PIM & DAM solution should leverage powerful technologies such as machine learning and natural language processing to enrich and correct existing product data automatically.