PFL 5 Salaries: Ante Delija, Larissa Pacheco Among Six-Figure Paydays – MMA News & Everything MMA

Ante Delija and Larissa Pacheco were two of the five athletes from PFL 5 to earn six-figure paychecks.The Georgia Athletic and Entertainment Commission released salaries from the event to MMAjunkie.com on Sunday. PFL 5 took place on Friday at Overtime Elite Arena in Atlanta and saw Delija ($100,000) take a unanimous decision over Maurice Greene ($21,000) in the main event, while Pacheco ($100,000) scored a 45-second TKO against Amber Leibrock ($11,000) in the evening’s co-headliner.Advertisement Three other winners from PFL also took home $100,000 paydays: Denis Goltsov, Aspen Ladd and Julia Budd.Note: The disclosed purses reported by state athletic commissions do not include any performance-based or discretionary bonuses that may be awarded to a fighter by the promotion.

Australian mung bean production could double as international demand grows for tiny vegetable – ABC News

Mung beans are one of the world’s smallest vegetables, but there is huge global demand for this tiny crop and Australian farmers are well placed to meet it.

Key points:

Holding roughly the same amount of protein per gram as a T-bone steak, mung beans have been popular in Indian and Asian cuisine for centuries, and are used in pappadums and cold breakfast soups.

Steve Foran, who buys and sells Australian mung beans with agribusiness Woods Group, said he sent little legumes all around the world.

“But a vast majority of our mung beans will end up in China,” he said.

“There’s a saying in China that loosely translates to, ‘Mung beans in the morning keep you cool.'”

Mr Foran said Australian-grown mung beans were barely scratching the sides of the world’s growing demand for the plant-protein.

A close-up of long, green mung bean pods, on a plant with deeply ridged leaves.

“In a normal year, [Australian growers] produce around 80,000 tonnes [and] we could grow 200,000 tonnes year-on-year at a sustainable production level,” he said.

“Our buyers are just demanding Australian mung beans.”

Making more mung beans

With mung beans currently trading at roughly three times the price of wheat, Mr Foran said it should not be too difficult to encourage more Australian farmers to grow them.

“They’re a good cash crop with a good return,” he said.

But mung bean production is being held back by one thing: reliable access to water.

Almost all Australian mung beans are grown in southern Queensland and northern New South Wales during summer, without the help of irrigation, leaving them vulnerable to hot and dry conditions.

A man in a wide brimmed hat stands in dry looking paddock near a harvester.

Kylie Wenham studies mung beans at the University of Queensland.

She said there was an opportunity to grow Australia’s production in the water-rich northern climate, like that of Kununurra’s Ord Valley.

“They’re well suited to areas like the Ord that has the water so you can irrigate them when temperatures rise,” Dr Wenham said.

“They’re similar to humans in the way we sweat to cool down —  when they’ve got water in their system they can cool down their leaves that allows them to tolerate higher temperatures.”

Roadblocks to northern mung beans

Aaron Macnamara has been growing mung beans in the Ord Valley for almost seven years and is one of the few northern growers to test the crop out.

“We had great success growing them last year at the end of the wet season, followed by a corn crop,” he said.

But even with plenty of access to water, mung beans can be tricky to turn a profit from.

“They call them mongrel-beans for a reason,” Mr Macnamara said.

Thousands of tiny green beans in a silver metal processing tray.

“Freight up here is always a big killer in terms of financially and logistically getting them back down to Queensland where they have to be processed.”

With this added cost, Mr Macnamara said it was only when his mung beans were quickly followed by a corn crop that they were considered profitable.

But that’s something Mr Foran hopes will change soon.

“We’d love to see a container trade start through the Port of Darwin where we could start directly exporting these products from northern Australia [to Asia],” Mr Foran said.

“That’s not there at the moment, but I’m that sure as we start to build this industry and start to put some other crops around for the container trade, we’ll start to see that evolve to a really sustainable northern marketplace.”

This content was originally published here.

Free the Santa Marta 5, environmentalist political prisoners in El Salvador

Santa Marta, Cabañas, El Salvador – On January 11, 2023, five environmental activists and community leaders from Santa Marta, Cabañas, El Salvador were arrested on bogus charges in a clear case of political persecution. They are still detained five months later and the movement to free them is growing around the world.

The men arrested – Antonio Pacheco, Saúl Rivas, Pedro Antonio Rivas, Alejandro Laínez and Miguel Gámez – are prominent leaders of the grassroots movement that won the world’s first ban on metallic mining. The organization they’re part of, the Association for Social Economic Development (ADES), organized for years until succeeding in 2017 to get El Salvador to implement a country-wide ban on metallic mining due to the environmental damage it causes just to enrich multinational corporations. 

There are strong signals that the current Salvadoran President Nayib Bukele, who also controls the country’s legislative assembly and the courts, wants to overturn the ban on mining. The arrest of the Santa Marta 5 appears to be an attempt to weaken the organized opposition to overturning the mining ban.

The Santa Marta 5 are facing dangerous conditions in El Salvador’s prisons, and there has been a growing movement in El Salvador and internationally demanding their immediate release. 

On June 11, the five-month anniversary of their arrest and detention, ADES released a statement saying, “For five months the Salvadoran government has mercilessly detained these five humble and brave fighters for social justice; the same heroes who saved the country from the horrific outcomes of metal mining in rural communities that was directly threatening the water, environment, agriculture and the continuity of life. Their work was key to demonstrating the infeasibility of metal mining and in approving the law that prohibits it in El Salvador. They deserve to be rewarded, not punished…Our colleagues have not been here for five months. We are overwhelmed by sadness of their absence, but also our fighting spirit to demand their freedom grows every day.” 

Salvadoran President Bukele declared a “state of exception” in March 2022, which allows the government to arrest and hold anyone without due process or trial, among other severe restrictions on civil liberties. This was ostensibly to combat street gangs that have plagued El Salvador for decades. In the past year, Bukele’s government has arrested more than 68,000 people under the state of exception and has created the largest prison in Latin America to hold all the people being arrested and detained. 

While his crackdown on gangs is popular in the country, Bukele is also taking advantage of that popularity to widen the net and politically persecute his perceived political enemies. He has mainly targeted people and organizations on the left but has also lashed out against some on the right who haven’t gone along with his leadership.

Bukele particularly has carried out a vendetta against the Farabundo Martí National Liberation Front (FMLN), El Salvador’s main leftist political party, with both former FMLN presidents of the country, Mauricio Funes and Salvador Sanchez Ceren, in exile in Nicaragua to avoid political persecution, and many other FMLN leaders and members facing very serious trumped up legal charges.

In that vein, Bukele’s government has also gone after the Santa Marta 5, jailing them on ridiculous charges dating back to the country’s civil war in the 1980s. The five were members of the FMLN during El Salvador’s civil war, who fought against El Salvador’s U.S.- backed right-wing dictatorship. After the war, many FMLN members, including the Santa Marta 5, continued organizing for social justice in El Salvador.

The Santa Marta 5 are targets of repression because of their leadership in the anti-mining struggle and other popular struggles that confront Bukele’s government.

Additionally, at least 16 union leaders have been arrested and held indefinitely under the state of exception, since many unions continue to organize and fight against Bukele’s anti-worker policies.

The Committee in Solidarity with the People of El Salvador (CISPES), which has organized solidarity with the Salvadoran left and popular movement since the country’s civil war, is asking people to email their U.S. Representative and Senator, calling on them to speak out against the unjust detention of the Santa Marta 5: https://cispes.salsalabs.org/SantaMartaCongressionalaction/index.html

Joel Iriarte, Top Team USA Amateur, Has Decided To Turn Pro – Boxing News

Joel Iriarte is ready to join the professional ranks. After racking up 17 national championships, and traveling the world as a four year member of the USA Boxing national team, the 20 year old super lightweight from Bakersfield, California sets his sights on an active first year as a professional. 

Iriarte walked into Refuse to Lose Boxing Gym for the first time at only five years old, after having pestered his parents, who thought their young son was just going through a phase, to get into the gym and box. 

“I remember walking into the gym, and seeing all the sweat and blood, and everyone was spitting,” said Iriarte of the memory. “Coach Joe Cardenas ran the gym, and he didn’t want to train anyone under the age of eight, but he made an exception because he was friends with my dad.” 

The young fighter quickly set himself apart from his counterparts at the gym, developing a passion for the sport, built through determination, discipline and consistency.  Even at such a young age, Iriarte knew he wanted to compete with the best. 

At 11 years old, Iriarte suffered the loss of his boxing coach. Cardenas had died of a heart attack.  Joel’s father Temo took over the mantle, seeing his son through the grief of losing a man who was like a second father, and continuing to build on the foundation that trainer and trainee had built.  

With his father in his corner, Iriarte would go on to have over 300 amateur fights, picking up gold medals in the Hungary Junior International Tournament, and the Pan American Games in Guadalajara.  He would win 17 national titles, including at the Junior Golden Gloves, USA Boxing Nationals, National Qualifiers, National PAL, and Ringside tournaments. He would hold off on going professional to wait for the Olympics, but ultimately decided to leave behind the politics and controversies of the amateurs to try his hand at the pros.  

“It’s time to start scaling the pro ranks,” said Iriarte.  “I’m glad we waited. I feel like with the additional experience, I’m smarter, stronger, I’ve developed bone density, and my man strength is kicking in.”

In 2023, Iriarte began working Carlos Campos, who manages Diego Pacheco and others.  

“With Joel I see that special prodigy, that special talent that comes once in a lifetime, a generational talent,” said Campos. “He works hard in and out of boxing, and is a smart young man with great grades. I feel like he’s special and he’s going to change the game.  I’m happy to be part of it and to help him change the game.”

Outside the ring, Iriarte works in the gym, teaching and mentoring children with disabilities.  “I really like to inspire kids,” Iriarte said of the job he loves.  “I train for the League of Dreams, helping with little kids with down syndrome.  I get them moving, throwing ones and twos.  I have so much experience and an open heart. I really love helping others and being a good role model.”

Study suggests warfare was responsible for the boom-bust cycles of Neolithic societies

Was warfare responsible for the fall of small-scale Neolithic societies? Study suggests yes
Rock painting, from the Mid-Holocene, depicting violent conflict between archers in Spain’s Cueva del Roure. Credit: Eduardo Hernández Pacheco, Public domain, via Wikimedia Commons

A new study out of the Complexity Science Hub concludes that social disintegration and violent conflict played a crucial role in shaping the population dynamics of early farming societies in Neolithic Europe

Complexity scientist Peter Turchin and his team at CSH, working as part of an international and interdisciplinary collaboration, may have added a meaningful piece to a long-standing puzzle in archaeology.

Scholars have long tried to understand why Neolithic farmer populations go through boom-bust cycles, including “collapses” when whole regions are abandoned. According to one common explanation, climate fluctuations are the main driver, but empirical tests do not fully support this claim. In a new paper, published in the latest issue of Scientific Reports, Turchin and his team seem to have come up with a new piece of information.

“Our study shows that periodic outbreaks of warfare—and not climate fluctuations—can account for the observed boom-bust patterns in the data,” argues Turchin, who’s a project leader at the Complexity Science Hub (CSH).

The team tested the two rival theories attempting to explain these dynamics— and social conflict—in and compared the results with .

“This is the first time an agent-based model has been applied to this scale for this period in history, pre-state and pre-empire. The model covers most of the European continent and works with small units, such as independent villages. Previous simulations for this period have been conducted by dividing the area into a few large regions, but we wanted to examine interactions at the village level,” explains CSH scientist Dániel Kondor, who’s the first author of the study.

Change of heart

Turchin has been applying mathematical models of social integration and disintegration to analyze the rise and fall of complex societies, such as agrarian empires in history or modern nation-states. He admits he wasn’t convinced that such ideas would also apply to prehistory, such as the European Neolithic, where most of the time people lived in small-scale farming communities with no deep social inequalities and limited political organization beyond local settlements.

“I confess that until recently I thought that such societies were quite resilient and not susceptible to social disintegration and collapse. There is no state or nobles to rebel against and, in any case, what’s there to ‘collapse’?” says Turchin.

Turchin, however, now holds a different view. Increasing evidence suggested that “simple” Neolithic farmers’ societies also collapsed. “In fact, such cases are much more profound than the social and political breakdown of more recent societies, because archaeology indicates that substantial regions were depopulated.”

Was warfare responsible for the fall of small-scale societies?
Archaeological proxies for population dynamics in western and central Europe during the Mid-Holocene. (a) Settlement counts associated with the Pfyn culture. (b) The number of occupied sites in central Germany (Hesse). (c) Estimated population density in the lower Rhine region. Reconstruction of population density in north-central Switzerland. Dashed lines in panels (c) and (d) represent the range of uncertainty given by the authors in the original publications. Credit: Scientific Reports (2023). DOI: 10.1038/s41598-023-35920-z

Computer simulations

In the study, the researchers focused on the period from the first evidence of agriculture in Europe to the beginning of the Bronze Age—between 7000 BCE and 3000 BCE. The simulation begins with each small unit of the map either empty or occupied by a village of independent farmers. The simulation combines two components: in each unit based on climate variability during the time period; and interactions, which include populations in each unit splitting, migrating, or coming into conflict with each other.

The patterns created by the computer simulations were then compared to real-world data. A radiocarbon dating database was used by the team. “Archaeological data on settlements and Carbon-14 dating indicate boom and bust cycles. As settlement data are limited to a few regions and periods, we rely on Carbon-14 data in our model predictions,” explains Kondor.

Based on the study’s findings, climate variation is not capable of explaining boom-bust dynamics during the time period. In contrast, simulations taking into account the social conflict produced patterns similar to those observed in radiocarbon dating.

“Of course, we can’t prove that this is the only mechanism behind the population declines during that time period. There could be other [mechanisms], but we demonstrate that internal conflict producing population cycles is consistent with real-world data,” argues Kondor.

Intense times

The study presumes a complex social landscape in this time period. Such a notion is consistent with the results of intense archaeological research in Europe over the past century. “This period was indeed much more dynamic than non-specialists might think,” adds Kondor

“Since we don’t see consistent large-scale political organization during this time, it would be easy to imagine that things were static, such that people settled in a village and lived there for three or four thousand years without much happening in between. That doesn’t seem to be the case. Sadly, this also means that this period was more violent than previously thought.”

“Many case studies have shown that early farming societies underwent socio-political cyclical dynamics from integration to disintegration. These social cycles run more or less parallel to population cycles with outbreaks of considerable occurring during the disintegration periods,” explains archaeologist Detlef Gronenborn, from the Leibniz Centre for Archaeology in Mainz, Germany, one of the co-authors of the study.

“With this supra-regional study, we were able to show that the previous can be applied to a much broader region and to a much longer time period. Disintegration and warfare seem to be a general behavioral pattern,” evaluates Gronenborn.

“Additionally, the study indicates that humans and their interactions, whether friendly or violent, form a complex system, regardless of their political or economic organization. It doesn’t matter if you don’t want to organize into a state, you are still affected by your neighbors and their neighbors as well,” adds Kondor.

More information:
Dániel Kondor et al, Explaining population booms and busts in Mid-Holocene Europe, Scientific Reports (2023). DOI: 10.1038/s41598-023-35920-z

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Complexity Science Hub

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Pro-business PAC pours $500K into races to re-elect 6 moderate NYC council members

A pro-business Super PAC is shelling out $500,000 down the stretch to help re-elect six moderate or mainstream incumbent Democratic City Council members facing primary-election challenges.

The group Future NYC is pouring dough into races to defend pols Darlene Mealy in Brooklyn, Lynn Schulman, Linda Lee and Shekar Krishnan in Queens and Marjorie Velazquez and Kevin Riley in the Bronx, The Post has learned.

The spending blitz includes mailers, digital ads and get-out-the-vote efforts that covered the start of early voting June 17 and will continue through the June 27 primary election.

The treasurer of Future NYC, Jeff Leb, said the group is supporting Velazquez in District 13 in the Eastern Bronx for standing up to knee-jerk not-in-my-backyard opponents because she backed the rezoning of Bruckner Boulevard in Throggs Neck to build more affordable housing. He said the councilwoman should be rewarded, not  punished, for doing the right thing.

Velázquez is up against Irene Estrada, chairwoman of Bronx Community Board 11, Van Nest neighborhood activist Bernadette Ferrara and Army vet John Perez.

“We are focusing on making sure that Marjorie Velazquez gets re-elected,” Leb said. “She has a tough primary with people attacking her from the left and the right and will likely have a spirited general election as well.

“She is being attacked for her position to increase the number of affordable houses that are desperately needed in her district and in the Bronx. We are doing mailers, digital advertising, billboard trucks, telephone outreach and a field operation,” he said.

Meanwhile Councilwoman Mealy, who is serving her third term in District 41 covering Brownsville and parts of Bedford Stuyesant in Brooklyn, faces a difficult primary bid from Isis McIntosh Green, who is backed by the leftist Working Families Party as well as state Assembly members Latrice Walker and Brian Cunningham and several unions. Jamilah Rose, a grant writer, is the third candidate. 

“Darlene Mealy is a pragmatic, centrist member of the New York City Council and is being challenged by the extreme left,” Leb said.

Over in Queens, first-term Councilwoman Schulman is facing a tough primary fight from Ethan Felder in District 29 covering Rego Park, Forest Hills, Kew Gardens and Richmond Hill. Sukhjinder “Sukhi” Singh Nijar is the third Democratic candidate in the race.

Schulman, with lifelong ties to the district, is chairwoman of the Council Health Committee and is an LGBT activist and has the backing of the Queens Democratic Party leadership. Felder, a lawyer, is an elected Democratic district leader who had served on Community Board 6.

Leb said Schulman is the common-sense Democrat and accused Felder, who backed democratic socialist Rep. Alexandria Ocasio-Cortez’s first campaign, of trying to change his stripes in the moderate district.

“Lynn is one of the more moderate members of the LGBT community. She’s been a productive council member,” Leb said.

He called Felder “socialist light.”

Felder on Sunday defended his support of Ocasio-Cortez’s successful campaign that toppled then Rep. Joe Crowley in the 2018 Democratic primary, saying, “We have a problem with entrenchment and machine politics in Queens.

“We have also have a problem with Trump-backed dark money in politics,” he said. “I’m running a grass-roots campaign. I don’t identify as a socialist.”

In District 23 in Eastern Queens, taking in Queens Village and parts of Floral Park and Glen Oaks, Councilwoman Lee is facing challenges from finance lawyer Steve Behar, who has worked on or run campaigns for several elected officials, and Rubaiya Rahman.

Leb sees Behar as Lee’s greatest threat.

Lee was recently endorsed by a coalition of police unions including the Detectives Endowment Association, Lieutenants Benevolent Association, Captains Endowment Association, Sergeants Benevolent Association.

Behar has shot back at the Super PAC on Twitter.

“Super PACs funded by Manhattan Real Estate Billionaires are spending hundreds of thousands of dollars to prop up my opponent and make false accusations against me and my family! Let’s show those Manhattan Real Estate Billionaires that Eastern Queens is not for sale!,” Behar said in a tweet.

Councilman Krishnan is serving his first term in the 25th District covering Elmhurst and Jackson Heights in Queens. He is the parks committee chairman.

His rivals include Ricardo Pacheco, a retired NYPD officer, and Fatima Baryab, a nonprofit executive who lost to Krishan in 2021.

Leb said Krishnan is a “left of center” politician but a responsible one, while his main challenger is further left.

Councilman Riley — a former aide to state Assembly Speaker Carl Heastie — represents Bronx District  Council District 12 encompassing the northern neighborhoods of Wakefield, Edenwald, Eastchester, Williamsbridge, Barychester and Co-op City.

Riley faces two rivals: Aisha Hernandez Ahmed, a Co-op City resident who previously worked as chief of staff for the former ousted Councilman Andy King, and Pamela Hamilton-Johnson.

Leb said Riley deserves re-election.

The top funders of Future NYC include realtor Paulette Bailey and Richard Scharff of Abro Management. 

Learn More On Blogging For Business As A Means Of Making Money!

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Internet sites enable company proprietors as well as experts to have an area to guide possible consumers to for details concerning their company. The blog writing service permits organization proprietors as well as experts to create regarding their specific area and also establish a normal blood circulation of individuals that desire to discover a lot more from them.

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As customers review the blog sites of their favored company or firm, they establish a degree of trust fund since the company concerned is sharing essential info with them. In , firms shared as low as feasible with their customers, not thinking that it was something they desired or required to understand. They are discovering since individuals do wish to know what is taking place they desire information and also details and also are revealing it by the remarks left in the blog sites.

The blog writing service is ending up being significantly prominent as a method of making cash. Google is one of the most significant marketing service providers however brand-new advertising and marketing business are coming up day-to-day permitting marketers a method of obtaining attention as well as blog writers a way of making cash by creating concerning subjects that they are interested in anyhow.

Blog sites might be a means for an organization to enhance focus to their area or it might be a method for individuals that delight in discussing a details subject to make a little cash on the side. The blog writing service is expanding and also larger as well as bigger selections of organizations and also people are discover methods to integrate it right into their areas. The blog writing company it aiding various other organizations to expand as it end up being as organization it its very own.

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Which Amazon Vendor Marketing Programs Are Worth It?

Armin Alispahic is a team leader for Acadia’s retail marketplace services.

For brands, there’s always a new program that Amazon’s Vendor Managers and Advertising Account Executives want to sell you on. They promise to solve a problem, boost sales or revolutionize your business – but they come at a cost. Some programs may run up to hundreds of thousands or even millions of dollars to bring on board. So which ones are worth it, and which ones are a waste of time and money?

We polled our team of Amazon experts to share their point of view and some client perspectives. 

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Is the Amazon Fashion Guide worth it for Vendors?

The pitch from Amazon: Appear in product catalogs, like the Amazon Fashion Guide or Toy Guide, to get exposure. When you sign up – and pay up – you get your product placed into Amazon’s annual mailer catalogs, as well as its digital guide pages. 

So what does that placement get you, and how much does it cost? In 2022, one brand client spent $250,000 to have a product featured in the Amazon Fashion Guide, plus an additional $200,000 to have a few products listed in the Amazon Toy Guide.

The problem: one toy was later dropped from the catalog, but the client wasn’t told by the Vendor Manager. The client spent time and resources ramping up production for the item in order to have enough inventory in stock to meet the demand generated by the Toy Guide. Over in the Fashion Guide, Amazon didn’t place product orders for all variations of the apparel item that was to be listed – and on top of that, the client wasn’t happy with how the product was ultimately merchandised in the guide.

For the money spent, that’s less than an ideal result. The real clincher is the lack of data that comes back to the brand about how their product performed in the catalogs. Amazon only shares the number of households that the catalogs were mailed to (in 2021, this was 30 million for the toy catalog and 10 million for the fashion catalog). Brands have essentially no information to use to follow up their spend on leads, interest or otherwise. This is a far cry from the detailed analytics that a paid media campaign could provide. 

The pitch from Amazon: Get your product featured in Live video, Amazon’s fastest-growing marketing channel. Live video is the future of shopping!

The problem: One client in the beauty and personal care category spent big on a Live video placement produced by Amazon during Prime Day 2022. The video did get a prime feature, but the brand received no data around performance of the campaign. Instead, they were asked to front investment for a BF/CM live video campaign before Amazon would share performance data from the previous event, meaning more spend.  

Live video has a short shelf-life, so it’s not the best investment as a marketer. Plus, other organic marketing efforts have more of a halo effect for lasting results. And it’s not an even playing field: certain brands and products will get much better results from Live video than others, meaning it’s not a fits-all strategy. James Thompson, the SVP of e-commerce and growth at Nutrabolt – the parent company of C4 Energy – joined Acadia’s Ecommerce Braintrust podcast to discuss the brand’s approach to Amazon Live and what made it . To summarize: they don’t just show up and shoot, they put a lot of PR and marketing effort behind the campaign too. There’s a lot of additional investment that goes into the placement to make sure it’s a success. 

Our recommendation to many clients considering video is to divert that ad spend to TikTok, where we are seeing much better performance, whether it’s through advertising or influencer partnerships. 

The pitch from Amazon: A+ Premium Content is the best way to give life to your product page by adding engaging modules including additional imagery, video, and information for customers. There are 16 A+ modules to choose from, including seven content slots, video options and comparison charts. These are a must-have for brands who want to stand out from the competition by making the argument for their product right when customers are thinking about buying. 

The problem: Many vendors are told conflicting information about how much Premium A+ content costs. We have seen in private vendor support forums anywhere from the following:

  • Premium A+ content will cost $500,000
  • In order to use Premium A+ you must also be enrolled in Amazon Vendor Services.

The reality is, it’s all a negotiation – there’s no true fixed cost. Third party sellers may get the majority of the same modules for much less, around $100. And you can unlock some aspects of A+ Premium for free if you leverage the Brand Story content feature. 

Is this feature worth it? If your products require a lot of storytelling, and sell at a high enough volume to justify amortizing the cost out, maybe. And now that sellers have access to much of the same Premium A+ content modules, this level of content could quickly become table-stakes for brands. 

The pitch from Amazon: Hybrid accounts, while not an Amazon program per se, are one of the top ways brands can get a competitive advantage over other 1P sellers on Amazon. The hybrid model is when one brand has two accounts on Amazon: both as a Seller and as a Vendor. This model lets brands reap the benefits of both sides of the Amazon platform.

We’ve written about these extensively and but here are some main points relevant to 2023:

  • Now, more than ever, profitability has become the main focus for both Amazon and its vendors (and sellers for that matter).
  • This means Amazon will try to get even more increase in the fees during the Amazon Vendor negotiations, during which brands discuss their terms and what percentage of their shipped cost of goods sold gets funneled back to Amazon.
  • For many vendors, increases of even 2 to 3% can mean specific items become unprofitable to sell.
  • Typical vendor reaction is to increase product cost to Amazon to make up for the percentage increase – but more often than not, the answer from Amazon is no.
  • These conversations with Amazon can go on for months and in many situations an agreement is not reached.
  • Another reason brands might be interested in having a seller account is that Amazon charges Vendors for A+ content, data, and other marketing capabilities that Sellers get for free.
  • The easiest and fastest way for most Vendors is to transition unprofitable items to a 3P selling model where they can control and optimize their pricing to allow for healthy margins.
  • But be careful: There are implications to the relationship with Amazon, inventory availability, and more. Each situation is different. Reach out to us if you’re in this situation and we can share the trends we’re seeing.

The pitch from Amazon: Born to Run, or vendor-initiated orders, is a program that allows vendors to request orders for a product by telling Amazon how many units they expect to sell in 10 weeks. At its core, it brings the benefits of 3P accounts to vendors. In a 3P model, sellers are the ones deciding how many units they ship to FBA (with limitations).

This is a very low-effort tool vendors can use to highly impact their account’s performance. Select lucky vendors won’t need to use this tool ever because Amazon orders come in regularly and their products are never out of stock. If that’s not you, the best way to mitigate the risk of going out of stock in a 1P model is by opting in to the Born to Run program. 

The problem: Here, there’s not so much a problem – just things to be aware of. Amazon’s algorithm is far from perfect, and vendors need to keep a close eye on their inventory health if they want to avoid losing momentum on the platform. Proper forecasting that does not rely only on Amazon numbers is essential to achieving consistent growth. The tool also comes in very handy when brands are running special events and campaigns, expecting higher traffic than what Amazon usually predicts.

The biggest mistake vendors make when it comes to the Born to Run Program is simply not knowing it exists – they either never got added to the program or they never spotted it in their account. 

As with everything else on Amazon, Born to Run has its flaws. It’s not always available – some products get rejected for no clear reason – but the effort to use it is low compared to the benefits vendors can get from it.

The pitch from Amazon: It’s not ads, it’s visibility – and brands are in control of how they show up. Marketing packages allow brands to appear on the Amazon homepage in banner displays, on category pages as full “shelves” of products, or in storefront billboards. There are different combinations of options and available display space, but across them all, the win for brands is to get exposure on parts of the Amazon site that can cost up to millions in ad spend and are usually the territory of only the biggest brands that sell on the platform. It’s not free – it costs about 1% of marketing budgets – but the rates are much lower than what regular ad placements would cost. 

Amazon Vendor Managers are offering these marketing packages as perks to vendors. For now, it’s invite-only, and the appeal to brands is its flexibility. Brands can do a pop-up run for one day, to push a particular product for instance, or 30 days in the lead up to a big sales event like Halloween. Brands also get more control over the output. It’s largely a self-serve programme, and the brand chooses everything from the creative to what items to promote. That’s more transparency than most other Vendor marketing programs. The displays take the customer to landing pages, which the brands have also built themselves, selecting what products they want to include and what type of deal they want to run. 

So what’s not to like? Well, it’s not clear yet how effective these displays are. One Acadia client recently tested marketing package displays after getting access to the program via their Amazon Vendor negotiations last year. We decided to go with the Category Package, which puts displays across the category page. The results have been underwhelming so far, and we are actually behind our own results for the weekend before the package, as well as the last weekend of January. The pace has slowed year over year for the same days in 2023 when the category spots were live. A few factors might be at play here, including the lack of traffic that actually goes to Amazon’s category pages – most users start at the search bar or homepage. 

Still, these packages can be helpful because brands can experiment and play with them. Timing, products available and other marketing efforts happening at the same time are all factors, and because of the low-risk nature, brands can keep trying different combinations of display and formats to see what works best. Running these packages in tandem with other efforts can help boost the results as well.

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Options For the “Health and Personal Care” Category:

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We went with the Category Package for this first test:

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Different Placements on the Category Page:

1. Billboard – Top of Page

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In many cases, brands are best served by running their own advertising and marketing campaigns. Advertising campaigns provide more data and insight on performance, as well as more control.

Control is key. With many of these Amazon programs, brands have to hand over the keys. That means Amazon is making the calls. They may not place sufficient POs to meet demand; your Vendor Manager may not share important updates with you; your product may not be merchandised how you’d like it in a catalog or in a live video demo. 

Organic marketing efforts like is also a better investment. Optimizing your brand for search or conversion is an investment that will pay off over a long time. 

At Acadia, we help brands navigate their Amazon vendor relationship, as well as developing product and brand content, and managing Amazon advertising. Learn more about our  

The post Which Amazon Vendor Marketing Programs Are Worth It? appeared first on Acadia.io.

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