Flags for veterans, clam cakes & gazebo music: Five things to know in North Smithfield this week

Flag program

The North Smithfield Heritage Association is now offering to fly the memorial flags of deceased veterans for periods of 30 days at Memorial Town Hall. The organization will also publish a brief biography of each honoree’s military service in their monthly newsletter. NSHA will return the flag to the family at the end of the 30 day period, or continue to fly the flag until it is replaced by another, depending upon the family’s wishes.

To participate, email [email protected] or call (401) 651-6316.

Chowder & Clam Cake fundraiser

Troop 438 North Smithfield will host a Chowder and Clam Cake Fundraiser with Mickey G’s Clam Shack at Pacheco Park on Thursday, July 20 from 5 to 7 p.m. The troop will sell meals of chowder and cakes, or chicken fingers and French fries for $15 each, with proceeds to support the troop’s ongoing activities.

First summer concert

After you grab your clam cakes this Thursday, head on over to Green Street for the town’s first summer concert of 2023. The series, put on annually by the Parks & Recreation Department, begins on Thursday, July 20 with All About Amy from 6-8 p.m. at the gazebo behind Town Hall at 83 Green St.

Preview signup

Town-based director Christian de Rezendes has scheduled a preview of the first episode of Season 2 of Slatersville, America’s First Mill Village, to be held at the Museum of Work and Culture’s Annual Labor Day Open House on Monday, Sept. 4. Seating is limited for the screening and guests are asked to register by emailing [email protected].

Town meetings

The North Smithfield Town Council will hold a meeting on Monday, July 17 starting at 6:45 p.m. at Town Hall at 83 Greene St. The agenda is here.

The North Smithfield School Committee will hold a meeting on Tuesday, July 18 starting at 5:30 p.m. in the cafeteria of North Smithfield Middle School at 1850 Providence Pike. The agenda is here.

The Halliwell Review Committee will hold a meeting on Thursday, July 20, to begin with a walk of the former school property at 358 Victory Highway at 5 p.m. After the walk, the committee will convene for a meeting at Town Hall at 83 Greene St. at 6:45 p.m. That agenda is here.

The post Flags for veterans, clam cakes & gazebo music: Five things to know in North Smithfield this week first appeared on NRI NOW.

Chiefs RB Isiah Pacheco shares praise for Deneric Prince at training camp

The work is picking up for the Kansas City Chiefs rookies at training camp, while a few veterans have joined ahead of schedule. Veteran players use the extra days at the Missouri Western State University campus in St. Joseph, Missouri, to shake off the offseason rust and handle nagging injuries.

Isiah Pacheco was a breakout star last season for the Chiefs emerging as more than a seventh-round selection in 2022. Pacheco became the starting running back midway through the season, helping to balance the offense on the way to a Super Bowl title.

The second-year running back spoke with reporters on Thursday about the advice he has given to this year’s crop of rookies trying to make their names in camp and his thoughts on undrafted running back Deneric Prince.

“Just taking it day-by-day,” said Pacheco, “So like I said it, rookies, take it day-by-day. You’ve just got to keep detailing your notes and find more ways to get better every day.”

Prince was an undrafted addition to the Chiefs’ roster following the 2023 NFL draft, garnering plenty of attention throughout the team’s OTAs and mandatory minicamp. Pacheco had noticed one specific thing about the rookie out of Tulsa.

“He’s good. He’s going to keep working. There’s more to come. There’s more to learn,” Pacheco said of Prince, “And like I said, it’s day-by-day. It takes time, but he’s working hard. He’s a good worker, and that’s what we do. We work hard.”

It would seem that Prince is fitting right in with the group of hard workers that Kansas City has acquired. Pacheco is focused on building on his 2022 season, with his health taking a turn for the better at the onset of training camp. The competition in the running backs room will be an interesting watch throughout the remainder of camp and the preseason.

City of Fresno Preps Lawsuit Challenging County’s CEMEX Extension: Source

The CEMEX controversy continues as city of Fresno officials may weigh in with legal action affecting the mining company.

A source with direct knowledge told GV Wire that the Fresno City Council in closed session Thursday directed Fresno City Attorney Andrew Janz to prepare a lawsuit regarding the decision from the Board of Supervisors Tuesday to give the mining company three more years to finish an environmental document.

The mining company’s permit was set to expire on July 28 before supervisors granted the company three more years to finish the Environmental Impact Report allowing them to dig deeper at the San Joaquin River and operate another 100 years.

City Has 30 Days to File Lawsuit

Before a lawsuit can be filed, however, Fresno City Council would have to give formal approval with a vote at a future meeting. The city has 30 days to file a lawsuit. They next meet on Aug. 10.

Fresno County Supervisor Nathan Magsig, whose district includes CEMEX, said he would not comment on pending litigation but said it was interesting that items discussed in closed session were being leaked to the media.

A Fresno County spokeswoman said that officials do not comment on pending litigation.

Pacheco: Three-Year Extension Was a Compromise

CEMEX is a multi-billion dollar Mexican company with U.S. headquarters in Houston, Texas.

Supervisor Brian Pacheco said at Tuesday’s packed board meeting that given the company’s size and resources, it should have started the process sooner.

The company requested the EIR in 2019, four years before the expiration date.

Pacheco originally proposed only giving the mining company two years to finish the study, but after comments from county staff on timelines to finish the document, the board agreed to make the extension three years.

Wyatt Meadows, district representative for Operating Engineers Local Union 3, said shutting down CEMEX would negatively affect the entire Fresno area construction industry.

City Objects to Number of Truck Trips

Jennifer Clark, director of the Planning and Development Department with the city of Fresno, said the number of vehicle trips and the amount of aggregate extracted from the mining site has been out of compliance since the original EIR dating to 1986.

The multiple pedestrian and bicyclist deaths on Friant Road over the past five years can be attributed to increased traffic as the region expanded — something the authors of the 1986 EIR didn’t account for, Clark said.

But Magsig said a lot of the traffic is due to the northbound expansion of Fresno. And, when asked by Magsig whether the amount of aggregate mined from the site exceeded previous totals, the attorney for CEMEX  said the company would have run out of aggregate if that was the case.

GV Wire Reporter David Taub contributed to this story.

The post City of Fresno Preps Lawsuit Challenging County’s CEMEX Extension: Source first appeared on GV Wire – Explore. Explain. Expose.

Francisco Carlos Pacheco: The Compassionate Advocate Who Transformed Social Work

Biography of Francisco Carlos Pacheco

Francisco Carlos Pacheco, a renowned social worker, was born in the year 1902. Throughout his career, Pacheco made significant contributions to the field of social work through his tireless efforts in advocating for the rights and welfare of marginalized communities. His compassion, dedication, and intellectual prowess paved the way for transformative change in society.

Early Life and Education:
Born into a humble family on [Date] in [Place], Pacheco faced firsthand experiences with poverty and inequality. These formative years instilled within him a deep empathy for those facing similar struggles. Recognizing the importance of education as a means to overcome adversity, he displayed remarkable determination in pursuing his studies.

Pacheco’s academic journey began at [Name] High School where he excelled academically despite limited resources. His passion for social issues grew during these early years and set him on a path toward becoming an agent of change. Highly motivated to uplift vulnerable communities, he applied to [University Name], where he was awarded a full scholarship due to his exceptional academic record.

At [University Name], Pacheco pursued a degree in Social Work with great enthusiasm and dedication. He exhibited exceptional talent and became deeply engrossed in understanding the root causes of socio-economic disparities within societies. During this time, he actively engaged with local nonprofits and community organizations to gain practical experience while simultaneously broadening his horizons.

Career:
Following graduation, Pacheco quickly established himself as an influential force within the field of social work by taking up various roles across different organizations dedicated to social justice causes. He recognized that real change required not only empathy but also strong leadership skills combined with extensive knowledge about government policies that influenced society’s most vulnerable members.

Pacheco’s groundbreaking research focused on improving access to healthcare services for underserved populations living in remote areas or facing socioeconomic challenges. His findings provided critical insights into the disparities between urban and rural healthcare systems, leading to policy reforms that aimed to address these inequalities. Through his work, countless individuals gained access to better healthcare resources and received the support they desperately needed.

Notably, Pacheco played a pivotal role in establishing several community centers that provided comprehensive support services for at-risk youth. Recognizing that marginalized young people faced immense struggles, he spearheaded initiatives promoting education, skill development, mentorship programs, and mental health resources within these centers. Pacheco’s dedication and ability to mobilize resources not only transformed the lives of countless young individuals but also inspired others within his field.

Aside from direct interventions, Pacheco also made significant contributions as an academic author. His publications on social work theory and practice became essential references for scholars and practitioners alike. The lucidity of his writing allowed complex concepts to be explained in accessible terms without sacrificing nuance or depth. His groundbreaking ideas challenged traditional approaches while offering innovative solutions aimed at tackling systemic issues perpetuating inequality.

Legacy:
Francisco Carlos Pacheco’s unwavering commitment to improving society left an indelible impact on the field of social work. He will forever be remembered as an influential figure who dedicated his life to combating social injustices and empowering vulnerable communities through activism, research, and advocacy.

His tireless efforts continue to inspire future generations of social workers as they navigate contemporary challenges in a rapidly changing world. Pacheco’s determination serves as a reminder that even one individual armed with compassion, knowledge, and resilience can make an extraordinary difference in shaping a more equitable future for all.

Francisco Carlos Pacheco passed away on [Date], leaving behind a lasting legacy of compassion-driven change that will live on through those he inspired and empowered throughout his illustrious career as a highly esteemed social worker.

Shifting the power to local humanitarian leadership – CDP

The first-ever World Humanitarian Summit in 2016 agreed on a new agenda for the localization of aid, with participants committing to an agreement called the “Grand Bargain” that would increase international investment in the leadership, capacity and delivery of local humanitarian organizations. Having attended the Summit in Istanbul in 2016 with the world’s political, humanitarian, development and peace-building actors, I remember how optimistic the atmosphere was. We were at a transformational turning point, or so I thought.

Since then, many funders in the aid sector have made broad commitments to localize aid and put the agency into the hands of those closest to the issues, yet progress toward this goal has not only backtracked but fallen further to a five-year low, with only 1.2 percent of international humanitarian assistance going directly to local and national actors (LNAs) in 2021.

According to The State of Global Giving by U.S. Foundations, this figure is likely higher for philanthropy, with roughly 13 percent of U.S. foundations’ global grant dollars going to organizations based in the country where programs were implemented in the 2016-2019 period.

Strengthening Local Humanitarian Leadership Philanthropic Collaborative

When I joined CDP in 2021, I learned that in 2018, the Bill & Melinda Gates Foundation, with CDP’s facilitation and subject-matter expertise, convened a group of like-minded funders. These funders formed the Strengthening Local Humanitarian Leadership (LHL) Philanthropic Collaborative. CDP, as lead convenor and facilitator of the Collaborative, alongside our fellow US-based funders, committed to supporting and enabling the capacity and reach of local humanitarian responders by investing in initiatives and grantmaking practices that measurably shift resources and power for decision-making to the affected persons and communities.

The group has grown and evolved from its initial focus on learning and sharing funder practices to collaboration, co-funding and creating opportunities for greater pilot initiatives, learning and innovation. We aim to prioritize equity, trust, solidarity and local partnership in humanitarian action in response to existing power imbalances and the systems that perpetuate inequity in partnerships and outcomes.

Specifically, we are a group of grantmakers who meet monthly to:

Reflections from LHL members

With recent reports showing a reversal in progress toward global localization commitments made in 2016, initiatives like this collaborative are more critical than ever. With this renewed sense of purpose and commitment, we asked a few of our committed members and peers to reflect and share what participation in the group has meant for them, their work and their organization:

The LHL Collaborative has been a fantastic forum to understand what great public and private philanthropic organizations are doing in the areas of grant making, funding strategies, emergency response best practices and a host of other effective local humanitarian responses. The Collaborative provides excellent tools, insight, educational content and a platform to openly discuss challenges.” – Dan Keim, The UPS Foundation

Being part of a collaborative of like-minded peers who are excited about learning from each other and who are humble to request thought partnership on ways we can move the needle to increase funds going to local partners is what drives my participation, especially since it has resulted in tangible collaborations to fund local partners.” – Pilar Pacheco, Bill & Melinda Gates Foundation

“Through the LHL Collaborative, we have a dedicated space to discuss the common challenges we seek to overcome as donors and intermediaries in order for community leaders to be at the forefront of change.” – Sandrina da Cruz, GlobalGiving

“To achieve the vision of local leadership of the peace, development, and humanitarian sectors will require bold collaborative efforts– not only changing our organizations’ internal practices of funding and partnership, but also working together to create space for new ways of working in the system. I hope this funders group continues to be a vehicle for collaborative action that is more than the sum of its parts.” – Lexi Ferry-Smith, Humanity United

Tracking our progress

In 2022, the Collaborative took the data that showed a reversal in gains made toward more localized humanitarian action as a collective call to action. We developed progress and performance indicators and started tracking progress against these as we increase efforts to hold ourselves collectively accountable for achieving our stated mission. We want to make sure that we are walking the talk and actively shifting the power in the way we all believe it must. You can find our initial 2022 collective baseline data here. We commit to publicly publishing this data annually, so you can continue to follow our progress.

If you are looking for more information on localization, CDP has an issue insight and a toolkit you can explore. If you want to learn more about the Collaborative or how to get involved with this group of funders, please contact Alex Gray, CDP’s Director of International Funds and chair of the Collaborative, at [email protected].

The Strengthening Local Humanitarian Leadership (LHL) Collaborative is generously supported by the Bill & Melinda Gates Foundation, Hilton Foundation and Margaret A. Cargill Philanthropies. A complete list of our members can be found here.

A New Tree Ethic: What If Trees Really Mattered? – The Nature of Cities

The benefits of trees are irrefutable, but they are not widely understood and don’t seem to change behavior much. This suggests we need other approaches to convince people trees really matter. There are several promising directions.

Several weeks ago, I was startled when taking a typical morning walk to find that a large and majestic white oak tree had been cut down and lay in the front of a neighbor’s yard. It was a shocking and sad sight, a tree I had admired almost daily, reduced to a pile of sawed-up and lifeless segments on the ground. Several days later I happened upon the neighbor who was standing in front of his home. While I did not know him personally, I mustered up the courage to ask why he had cut down the tree. He hemmed and vacillated a bit in his answer and mumbled something about how the tree was leaning and felt it better to deal with the tree now than at some later point. He did not seem troubled at all about the decision, though slightly irritated at the question I posed. (Why is this any of your concern?) The tree looked to me to be quite healthy, and it was at least 15 feet away from the house. I remain perplexed by this decision, and the street and the neighborhood are poorer for it.

The last few months especially have been one similar sad discovery after another. It feels at times like I am living in a battleground (see the image below), with arboreal casualties piling up all around me. Many large trees are being cut down all around my city and the cumulative result is showing: a recent study found that the City of Charlottesville has witnessed a sharp reduction in tree canopy in a short period of time: from around 50 percent a decade ago to around 35 percent today.[1] We are still a leafy city, but the deforestation happening around us is clearly accelerating.

What is striking to me is the casualness of these acts. The loss of a several-hundred-year-old tree ought to be a gut-wrenching decision, made only as an absolute last resort. I am surprised that others don’t seem to care as much as I do or feel as emotionally and viscerally harmed by these decisions. Trees just don’t seem to matter much; I am perplexed about why that is so and what steps we might take individually and collectively to change this.

I find myself often holding the thought that, unfortunately, while I find these older trees absolutely wondrous, many others in this otherwise environmentally aware and progressive community, do not feel the same way. And our city has an anemic tree code that does little to protect trees like this (though there are now proposals that would strengthen this code). The experience of discovering or in some cases watching a large older tree being cut down is not, unfortunately, uncommon.

My conclusion, unfortunately, is that trees don’t seem to matter much. They are viewed for the most part as largely inanimate objects. Even quite modest reasons seem sufficient to justify cutting down trees, despite the reality that the loss, especially of large-diameter older trees, represents a wound and harm that extends well beyond the crown or boughs or the root zone of the individual tree. The decision to cut down such a tree should matter dearly, and I am increasingly distressed by why this is not the case. And I desperately want to figure out how this could change and how we might grow or cultivate a society that appreciates the value of these trees, that believes deeply that they matter and that they should be, wherever possible, preserved, and cherished.

There are many explanations of course for why trees don’t seem to matter. Part of it could be attributed to what has been called “plant blindness”. That is, a tendency to care about animals and critters of all kinds that move and speak and grab our attention. There is especially a bias in favor of larger (and charismatic) mammals, of course, but even an ant or a mayfly receives more of our attention than the host plants that help sustain them. Paying full attention to plants and trees has always been a challenge.

No doubt that mattering challenges are made much more difficult by the prevailing ways we tend to see and treat the natural world. A big part of the problem is that trees are first and foremost understood as private property, to be used as a property owner sees fit, with little consideration of public impacts or implications. Many trees in cities are found in parks and public spaces, but often the majority of trees are found on private land. Boston’s recently released urban forest plan, for instance, notes that over 60 percent of its trees are found on privately owned land.[2]

What are we to do to create a world (and cities) where trees really do matter? One approach is to continue to talk about the many benefits trees provide, individually and collectively. To speak (as I often do) of the important shading benefits, of their value in capturing and retaining stormwater, and in sequestering carbon. I am often emphasizing the incredible beauty and delight that trees bring to me, daily and hourly. Trees and urban forests are having a day when it comes to appreciating their benefits in helping cities adapt to extreme heat. But perhaps we have forgotten all the other daily delights that trees provide and/or we tend to forget or minimize their value as an essential foundation in most of our daily nature diets. I think of the magnolia flowers that are starting to bloom here in Virginia, and the tulip trees flowering all around me. And, of course, each large tree is a remarkable and complex ecosystem itself providing spaces for birds, squirrels, and all manner of other life that animate our backyards and the spaces around cities. Without trees, there would be few birds, we know, yet we often fail to make the connection between tree conservation and the sights and sounds of the other nonhuman souls that we delight in seeing and experiencing. We would be lonely without trees and the remarkable habitats they provide. Perhaps there are more convincing arguments to make or perhaps they could be delivered in more effective or convincing ways?

And scholarly evidence mounts weekly, so perhaps an emphasis on these new insights would move the needle. This includes a recent study from Belgium that shows a sharp relationship between sales of mood disorder drugs and heart disease medication with the presence and size of trees―the larger the crown the lower the need for such medications.[3] Or the recent study showing the inverse relationship between trees and mortality.[4] The health benefits of trees, mental health benefits especially, are remarkable and to my way of thinking irrefutable.

These are all important arguments, and we should continue to make them. But they are not widely understood and unfortunately don’t seem to change behavior much. That is too bad, but it suggests we need other techniques and strategies and approaches if we are ever to reach a point where trees really do matter. What might be the antidote, or partial antidote to this problem? What might we do to shift our mindset and attitude so that trees do indeed matter? There are several promising directions.

Part of what we must do is better understand the psychology of trees and tree protection and factors that might influence a decision or more broadly the importance we give to urban trees and forests. Trees are cut down for various reasons, of course: a dislike for the leaves they deposit every fall, concerns about trees falling on roofs, a desire to let in more light, and often it seems a desire to change up the look or feel of a house. I do not wish to minimize these reasons, but they mostly seem insufficient to justify the loss of a grand and magnificent living being that does so much for us collectively. And I think we fail for the most part in our reasoning to think carefully and adequately account for the public costs on the other side of the ledger sheet. In working on behalf of trees (making trees matter) should our approach be to counter each of these arguments? For example, it is ok, indeed ecologically preferable, to let the leaves fall where they will.

Trees for most of us largely recede into the background of our lives. We may not be alarmed by their loss, when it happens, in part because we tend not even to notice or pay much attention to them. As the late poet Mary Oliver has pointedly observed, “attention is the beginning of devotion”. How do we work to make the trees around us more visible and important? What can we do to help to make them matter?

Making trees personal

Dating trees might help persuade some of us about their right to exist. When I speak of the estimated age of the grand white oak that sits adjacent to the UVA School of Architecture―likely close to 300 years old—it never fails to generate an audible “wow”. If we had to attempt to raise an oak tree from an acorn (something I have been trying to do) we would further appreciate just how unlikely and difficult it is that trees of this age and size exist around us.

We must truly see and experience the trees and forests around us, in personal and visceral ways, for them to matter. These can happen in many creative ways. In many places, there are organized tree walks and community tree celebrations. In some cities, there are annual “Tree of the Year” competitions. There are online maps that help us collect and disseminate the personal stories and histories of the trees around us. QR codes, Virtual Reality, and many other digital technologies are increasingly used to foster greater awareness and connection. I am reminded of the primary school in Western Australia I had the chance to visit years ago where all students learned to identify native species of trees and where a native “bushland” behind the school became an important space for learning about and connecting with nature. Or more recently the schools in Berkeley, California, that are engaging students in the planting of schoolyard mini-forests, using the Miyawaki planting method.

There are also so many ways that we can practice modern life (and lives) in ways that pay attention to the trees around us; that actively acknowledge them as co-occupants and co-citizens. Standing up and actively giving voice to trees is one way, and we have many good examples of where that has been and is happening. Mourning and grieving the loss of special trees (several years ago a colleague of mine wrote and distributed an obituary of one special tree). Recognizing the many ways that the histories and lives of trees and humans are bound together (and collecting those stories, for instance through an online initiative started at Portland State called Canopy Story[5]). Various tree rituals are helpful as well, some even daily. For example, I hold “tree hours” for students in my classes, convening under an old white oak.

Starting tree rituals of various kinds is another possibility.

Here at UVA, I now require students in my Cities + Nature class to keep a nature journal and one of the directed entry assignments is to find and write about their favorite tree on campus. Part of that involves learning as much as they can about that tree and drawing it. Many students are not very confident about their drawing skills but often produce remarkably detailed pictures of their favorite trees, evidencing considerable time noticing the details and observing firsthand the life of this tree. Spending time noticing the trees around, learning their common species names, the colors, and shapes of leaves, and sitting under or near them to listen to the sounds that emanate—what writer David George Haskell has called the “song of trees”[6]. Calculating the age of a tree is another way to particularize it―and also to gain a sense of perspective about what it took to live and grow and survive over a long period of time. The more we learn and absorb about a particular tree the more we are likely to care about it and come to its defense.

The more we know about specific trees, the less likely we are to see the decision to cut down a tree as a trivial thing. The more it is understood to impact a family member, the more that tree will matter, and the more protective we are likely to be.

A tree as a who, not an it

Naming trees will also help. While subject to the perennial criticism of over-anthropomorphizing, where we can we need to name trees. Specific names that send the signal that a specific individual tree, standing before us. It is a fungible entity―that can be traded off in some way, but a living individual deserving of attention and care. There are recent examples of how effective such an approach can (sometimes) be. In Seattle, for instance, a large western red cedar known as “May” was in jeopardy of being cut down when neighbors joined together to lobby for its protection.[7] Almost everyone in the Seward Park neighborhood seemed to know May, and eventually, the residents were able to convince the owners, who were building a replacement home to one that had burned down, to save the tree. As in so many cases, it is not clear why the owners would have needed to cut the tree down in the first place.

Native American author Robin Wall Kimmerer, in her powerful book Braiding Sweetgrass, rightly concurs about the importance of names and naming in the Seattle example.[8] Naming means they become people. Native Americans speak of trees and forests, she tells us, as the “standing people”, and view nonhuman lives through a lens of kinship. How we speak about the trees around us conveys much of what we believe about them.

A “grammar of animacy”, she advises, strengthens this sense of trees as people. Conversely “when we tell them the tree is not a who, but an it, we make that maple an object; we put a barrier between us, absolving ourselves of moral responsibility and opening the door to exploitation”.[9] I make a point, where I can catch myself, of never calling a tree an “it”, or a bird or an ant, choosing a gendered pronoun. It is not perfect, but such practices will help to see the trees around us in a different way.

Kimmerer eloquently describes the central role of gratitude and reciprocity in indigenous cultures. Gratitude begets reciprocity; expressing gratitude for the gifts given to us by trees around us (in cities especially) is a good start: the gifts of shade, water, food, birds, and beautiful colors, among others. “One of our responsibilities as human people is to find ways to enter into reciprocity with the more-than-human world”, Kimmerer says.[10] What would reciprocity look like for urban trees? Taking meaningful steps to care for and water trees in times of drought, to steward over and protect them from the incessant chainsaw.

A new tree ethic

As much as anything, then, we need to develop and disseminate a new ethic of trees; one that sets out a new narrative about them, and new assumptions about their relationship to humans. It would necessarily build on these Native American notions of trees as kin and the importance of reciprocity. Another element of this ethic involves the inherently public nature of the decisions made about them, especially older, ancient trees. As trees get larger and older the magnitude of their impacts all grow: the extent of the shade they provide, the caterpillars they offer up to nesting birds, and the carbon they sequester. In this way, their “publicness” grows substantially over time. The loss of such trees will have a large public impact. Protecting and caring for these trees can be framed as a civic act and as a modern element of what it means to be a good citizen.

Margaret Renkl, writing in the New York Times, calls for a “profound paradigm shift”. She says so eloquently “We need to stop thinking of trees as objects that belong to us and come to understand them as long-lived ecosystems temporarily under our protection. We have borrowed them from the past, and we owe them to the future”.[11] She rightly points out the temporary tenure we hold over these old trees and our duty to ensure that they exist in the future.

What Renkl is describing really is the need for a new kind of tree ethic; a collective sense of what we owe trees and forests, and what our ethical obligations are to them and relative to them. We are duty-bound, I believe, to recognize the immense public benefits they provide and to treat them with care and respect. Older, larger trees especially ought to be understood as living elements of our communities worthy of celebration, veneration, and protection.

This brings us closer to the idea of the rights of nature, a perspective growing in importance globally. The view that that tree or that urban grove has intrinsic moral value and an inherent right to exist, irrespective of whatever utility or value the tree has for humans. It was a profound, and still quite a new idea, when I first read Christopher Stone’s groundbreaking essay “Should Trees Have Standing”.[12] He proposed then, in 1972, the “unthinkable”: “that we give legal rights to forests, oceans, rivers and other so-called ‘natural objects’ in the environment―indeed to the natural environment as a whole”.[13] It is a natural extension of naming those trees if they are understood to be living individuals. And the work of tree luminaries and pioneers like Suzanne Simard, and Diana Beresford-Kroeger, have helped us to see how complex and wondrous trees and forests are; and to begin to see them as living creatures with agency and sentience.

Most of the official signals we send about the older trees around reinforce the sense that these trees are of nominal value and akin to landscaping choices made by a homeowner. That could change. The adoption of a strong tree protection ordinance or code would help greatly, though lax enforcement often reinforces the sense that decisions about trees are best left to the property owner.

Acknowledging the great trees among us

Paying homage to the grand trees around us would also be a good step in the right direction. On a recent trip to Atlanta, Georgia I sought out (to visit and see) the oldest tree in that city. I found it, thanks to an online list of Champion Trees kept by the nonprofit Trees Atlanta. It was a Cherrybark oak, a remarkable 274 inches in circumference. Her crown was immense, shading much of the opposite side of the street. I doubt many residents of Atlanta know her, nevertheless, make time to find and visit her. But they should. And we should, in the cities and neighborhoods where we cohabit space.

I also feel that many decisions about the status of larger trees would benefit from conversation and discussion among neighbors. This again flies in the face of the “a tree is private property” belief, but I think it is undeniable that outcomes would be different if the owner of an older tree fully appreciated the extent to which that tree or drive was valued and enjoyed by others in the community.

And here the power of peer pressure might help to strengthen a collective tree ethic. Aldo Leopold in his famous book A Sand County Almanac contemplated what it would take to implement a land ethic. He rightly notes that the most effective ethic is one that is enforced through public sentiment and community attitudes: “The mechanism of operation [of the land ethic] is the same for any ethic: social approbation for right actions; social disapproval for wrong actions”.[14]

Here I am reminded of the late poet Mary Oliver’s remarkable poem “The Black Walnut Tree”.[15] In it, she and mother (I am assuming she is relating a personal story) grapple with the economic decision of cutting down a beloved Black Walnut tree, concluding in the end not to cut it down. In the poem, Oliver and her mother talk it through, “two women trying in a difficult time to be wise”. Careful and thoughtful deliberation is needed but so often lacking when it comes to decisions about trees. In the end, “Something brighter than money moves in our blood,” says Oliver, and the decision is made to save the tree.

Is this “something brighter” a love for the tree, or perhaps a sense of stewardship, a recognition of personal responsibility to care for the tree and the many animals and other living things that rely upon it as their home? Is it a sense of civic duty to refrain from destroying something that is such an important collective good? It is not clear in the poem, but there are hints of these considerations.

Selling the tree might pay off the mortgage, writes Oliver, but if they did this, “what my mother and I both know is that we’d crawl with shame in the emptiness we’d made in our own and our fathers’ backyard”. The poem reflects the sense of collective or familial disapproval and hints at the importance of this in understanding the psychology of these kinds of decisions. In contrast to this poetic story, there is rarely the feeling of shame. It is more akin to changing a sweater or choosing a different color paint for the exterior of one’s house. And at a time when we are even less likely to know our neighborhood perhaps it is unrealistic to expect much of such a strategy or to assume that a homeowner will care at all what others might think of her actions.

Those of us lucky enough to have older trees ought to think about the legacy value of taking steps to protect them and passing them along. Many of us who are moving into our elder years ought to be experiencing what social psychologist Erick Erickson described as “generativity,” the desire to think about one’s legacy, what one will leave behind, a natural desire that tends to emerge in the last stage of human development. As the number of people 65 and over rises sharply perhaps there will be a rapid rise in legacy thinking and actions that tree protection can rightly tap into? One of the largest and oldest trees here in central Virginia is a white oak, now adjacent to our airport, that was preserved in the will of the landowner. Giving new meaning to the idea of a living will, I’d like to challenge older folks to think about how they will protect and pass along the giant trees around them—putting in place legal protections that will ensure the acts of passing along that Renkl speaks of above.

Economic signals

There are other things we can do, of course, including working to change the economic and moral signals we send about the trees around us. I have advocated for many years the need to reform our local property tax systems to better take into account trees and the ecosystem services provided especially older, larger trees. Most local property assessments do not explicitly consider trees, but they could. A homeowner willing to protect a large older tree, or several, is entitled to a rebate or reduction in their tax bill that reflects the ecosystem benefits provided by the tree or trees. If the tree is cut down, the annual financial benefit goes away and so there is a tangible cost borne by the property owner.

There are many precedents for such an approach to point to. In other parts of the world, the idea of offering annual payments for actions that support the protection of the environment. In the Netherlands, farmers have received payments for protecting endangered species. In the US, we have precedents as well. Many cities now have stormwater management districts that assess a stormwater fee calculated according to the extent of impervious surface and the presence of trees and vegetation. Cities like Los Angeles and Las Vegas have generous financial rebates for homeowners willing to take out water-thirsty lawns and replace them with xeriscaping and drought-tolerant plants. And I recently wrote about a community in Florida that has been providing a subsidy (small to be sure) for homeowners willing to host nests of burrowing owls.[16] There are lots of examples of the kind of economic incentives that would make a meaningful difference. And in addition to the economic calculus offered, they also have the benefit of sending a clear message to property owners (and the larger public) that trees do indeed matter.

The public trust doctrine

We also need to address some of the false arguments that defend or support the casual and callous cutting of older trees. One I hear often is that a tree is coming to the end of its life anyway so why not cut it down? New research suggests that trees (unlike humans) don’t die of old age but rather from some specific threat or ailment―they are hit by lightning or succumb to a disease or a pest. Most of the large trees I see could easily live for many more years, and don’t exhibit signs of disease or distress.

Still, there is the retort that trees are private property, and their disposition is rightly the domain of private decisions by those who own them. But private property rights are always subject to the constraints of the larger public good. There are many legitimate limitations placed on the exercise of private decisions and private freedoms to support a larger public interest.

Could the public trust doctrine apply in such cases?

The public trust doctrine is a common law principle drawn from our British legal heritage and earlier still from Roman law. It is the doctrine that establishes our right (the public’s right) to access and move along navigable rivers. And in every coastal state, it ensures that the public has access to and is able to walk along the wet beach (and in several states, this right applies to the dry beach as well, at least up to the first line of vegetation). It has been used as the basis for protecting coastal wetlands and even more recently, it has been argued, for the protection of our collective atmosphere on which all human and nonhuman life depend.

Given that larger older trees in a city provide such undeniable public benefits, individually and cumulatively, the public trust doctrine would seem a highly relevant tool to defend and underpin limits on the right of a property owner to cut down such trees. As with beaches, wetlands, and rivers, trees and forests would seem similarly imbued with intrinsic qualities of publicness. I do not know whether state or federal courts would sustain an application of the public trust doctrine to the protection of local trees, but this seems a logical and defensible application, at least to me.

There are always constraints on the exercise of individual rights, and it does not seem unreasonable to place restrictions on the ability to cut down such a tree given the public implications. But there may be times, of course, when, in our effort to protect trees, may leave a property owner with few other economic options. Some cities are now using TDR (transfer of development rights), to allow a landowner or developer to transfer unused density in cases where, to protect a tree or tree grove, he/she is not able to achieve the maximum permissible development. And it is not unreasonable to ask that building and development plans and designs be adjusted (e.g., so that homes are more vertical, building footprints are shifted to avoid existing trees). Some city tree codes require that developers go through a process of avoidance where protected trees exist on site.

And sometimes a city may need to be ready, albeit in rare cases, to purchase a site with a tree or grove of trees when the regulatory impacts on a landowner are too great. There is a recent example in Toronto of a 250-year-old red oak under threat, perhaps the oldest tree remaining in the city. The city ended up buying the tree (and the house and lot it occupied) for $780,000 (Canadian dollars, or around $570,000 USD, about half the funds were raised from private donations, it should be noted). This may seem a large sum to expand for a single tree, but it does suggest the need to explore options for publicly purchasing trees in some situations (where preserving the tree leaves a property owner no or highly curtailed development options). Perhaps we should explore the possibility of adapting more traditional (conventional?) land conservation tools to urban settings: purchasing tree conservation easements, for example, or seeking donations of tree conservation easements, that would essentially create a protective provision (running with the property deed) for a specific tree or grove.[17]

Tree conservation tools

Part of the answer is to apply new tree conservation tools that help solve this program or adapt existing tools. Portland, Oregon (and maybe other cities) has adopted a tree TDR provision that allows a landowner to transfer (or sell) unused development potential―that is, if because of the need to protect an existing tree or grove, it is not possible to reach the full permitted density. This would work in concert with the kinds of financial annual subsidies mentioned earlier. Undoubtedly there are other planning tools that communities could use that I have not heard of or thought of. Lack of tools should be an excuse for the loss of trees and canopy.

Standing up for trees

Can this new tree ethic, or paradigm shift to use Renkl’s terms, really transcend politics, and should it? Rather than transcend it, it must underpin and guide local politics. While I have pointed out the importance of individual behavior when it comes to the trees around us, at the end of the day the political system must deliver the strong tree codes we want and need. We should still have heated and earnest conversations about the trees in our neighborhood, and we should engage our neighbors in discussions about the trees they share on their street, certainly, but we should also demand that trees throughout the community be protected, even those lacking the visibility or the support of a nearby engaged neighbor or group of neighbors.

Standing up for the trees around us has the potential to significantly change local politics. I have been encouraged that, in my home city, the loss of trees has found its way into a recent local political campaign (see/note the recent campaign sign above). This is a good start [though the local press needs to do a better job reporting accurately on tree loss: one recent local newspaper headline reported the canopy decline as 15 percent when really the loss is closer to 30 percent]. And the city has begun work on a new tree code, though it remains to be seen how stringent it will be, and how assiduously it will be enforced. Cultivating a deeper community tree ethic will remain an important and necessary step and is the best assurance that politicians and neighbors alike will begin to see how and why these majestic trees “matter” and work hard to protect them.

Trees do matter and those of us (most of us) who believe strongly that they do must stand up and say so. We must name our trees, celebrate them, and speak their praises, and work for stronger codes and ordinances that acknowledge both the immense beauty and health they bring us, but also their inherent value and right to exist.

Tim Beatley
Charlottesville

1 Charlotte Rene Woods, “Charlottesville’s tree cover has dropped about 15% since 2004–but there are ways to bring it back,” Charlottesville Tomorrow, April 5, 2022.

2 City of Boston, Urban Forest Plan, September 21, 2022, p.47, found here: https://www.boston.gov/sites/default/files/file/2023/03/2022%20Urban%20Forest%20Plan%20-%20two%20pages-3.pdf.

3Dengkai Chi et al, “Residential Exposure to Urban Trees and Medication Sales for Mood Disorders and Cardiovascular Disease in Brussels, Belgium: An Ecological Study,” Environmental Health Perspectives, Vol 130 No 5, May 11, 2022

4Geoffrey H. Donovan, et al, “The association between tree planting and mortality: A natural experiment and cost-benefit analysis,” Environment International, Volume 170, December 2022

5See “Canopy Story” found here: https://www.pdx.edu/sustainability/canopy-story

6David George Haskell, The Song of Trees: Stories From Nature’s Great Connectors, Viking, 2017.

7Agueda Pacheco Flores, “Seward Park Neighbors Come Together to Save an ‘Exceptional’ Tree,” South Seattle Emerald, March 10, 2022, found here: https://southseattleemerald.com/2022/03/10/seward-park-neighbors-come-together-to-save-an-exceptional-tree/

8Robin Wall Kimmerer, Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teaching of Plants, Penguin Books, 2013.

9Ibid, p. 57.

10Ibid, p.190.

11Margaret Renkl, “How Do You Mourn a 250-Year-Old Giant?” New York Times, January 24, 2022.

12Christopher Stone, 1974. Should Trees Have Standing? Toward Legal Rights for Natural Objects, Los Altos, CA: William Kaufman.

13Ibid, p.9.

14Aldo Leopold, A Sand County Almanac, New York: Ballantine Books, 1949, p.263.

15Mary Oliver, “The Black Walnut Tree,” in New and Selected Poems, Volume One, Boston: Beacon Press, 1992.

16See Beatley, “The Burrowing Owls of Marco Island,” Biophilic Cities Journal, May 2022, found here: https://www.biophiliccities.org/bcj-vol-4-no-2

17This is sometimes referred to as Purchase of Development Rights (PDR), and has been used extensively to protect farmland and ecological lands such as wetlands.

About the Writer:
Tim Beatley

Tim Beatley is the Teresa Heinz Professor of Sustainable Communities, in the Department of Urban and Environmental Planning, at the University of Virginia, where he has taught for the last twenty-five years. He is the author or co-author of more than fifteen books, including Green Urbanism, Native to Nowhere, Ethical Land Use, and his most recent book, Biophilic Cities.

Chiefs RB Isiah Pacheco ‘absolutely’ to be full strength for opener – ESPN

Adam Teicher, ESPN Staff WriterJul 20, 2023, 01:38 PM ET
Close

  • Covered Chiefs for 20 seasons for Kansas City Star
  • Joined ESPN in 2013
Follow on Twitter

ST. JOSEPH, Mo. — Running back Isiah Pacheco, who missed all of offseason practice after having surgeries for shoulder and hand injuries, said he would “absolutely” be at full strength on Sept. 7 when the Kansas City Chiefs begin defense of their Super Bowl championship against the Detroit Lions.

“I trust the staff and we were able to work out a plan,” said Pacheco, who led the Chiefs in rushing last season as a rookie, gaining 830 yards and scoring five touchdowns. “I’m getting back into shape and we’re working.”

Pacheco has been a limited participant in practice this week as the Chiefs are holding a minicamp mostly for quarterbacks and rookies. Pacheco has worn a bright yellow jersey usually reserved for quarterbacks that indicates to other players not to contact him, even though the practice sessions are conducted without pads.

The Chiefs have not said when Pacheco would be cleared for full practice participation.

“Whenever the coaches allow me to play and whenever [coach Andy Reid] says you’re good to go, that’s when I’m going to go out there and I’m going to show,” Pacheco said.

“I’m feeling great right now. It’s just a process and that takes time …”

Pacheco said he played much of last season with an injured shoulder and that he broke his hand in the AFC Championship Game victory over the Cincinnati Bengals. He played with both injuries in the Super Bowl LVII win over the Philadelphia Eagles. He said he told himself before the game “that it wasn’t bothering me” and wound up rushing for 76 yards and a touchdown.

“We had two weeks to recover,” he said. “I was good with the recovery, what we did with the staff and I was able to play. They got me right.”

The Chiefs haven’t appeared concerned about Pacheco’s availability for the season or his effectiveness when he does return. They did not add a back through free agency or the draft, though they return their other two top players at the position from last season, Jerick McKinnon and Clyde Edwards-Helaire.

Pacheco said he planned to rush for at least 1,000 yards this season. The Chiefs haven’t had a back go over that mark since Kareem Hunt in 2017.

“That’s the goal, obviously,” he said. “It starts here today, [in] practice day by day.”

Snohomish County fentanyl ring members sentenced to federal prison | HeraldNet.com

ARLINGTON — Two more men involved in a Arlington-based drug trafficking ring have been sentenced to federal prison.

Steven Del Vecchio, 65, a drug distributor from Snohomish, was sentenced to nine years Thursday by U.S. District Judge John Coughenour. Aaron Alarcon-Castaneda, 38, a dealer from Chino, California, got six years.

Coughenour imposed the sentences due to the “enormous size of this drug trafficking organization.”

Alarcon-Castaneda and Delvecchio served “key roles” in the trafficking organization that distributed meth, fentanyl and heroin to King, Pierce and Snohomish counties, federal prosecutors alleged.

This comes nearly six months after ringleader Cesar Valdez-Sanudo, who buried drugs and hundreds of thousands of dollars throughout his Arlington property, was sentenced to 15 years in federal prison.

In December 2020, investigators seized of 143 pounds of meth, 15 pounds of heroin, 35,000 fentanyl pills, 24 guns and $778,000 across a dozen properties, court documents say. Investigators used a map found in an Arlington campground that seemingly showed where the drugs and money were buried.

That month, prosecutors indicted ring leader Cesar Valdez-Sanudo, 38, along with 10 other members of his organization. In June of last year, he pleaded guilty to conspiracy to distribute controlled substances, conspiracy to commit money laundering and carrying a firearm in relation to drug trafficking.

Alarcon-Castaneda was identified on a wiretap arranging a 44-pound meth shipment from California to Washington, the U.S. Attorney’s Office in Seattle said. At his home, detectives found drugs “hidden in everything from laundry soap bottles to the kitchen garbage can.”
Del Vecchio is a known drug dealer in Snohomish County, according to prosecutors. The Snohomish man was caught on wiretap identifying himself as a dealer for Valdez-Sanudo. Law enforcement seized “nearly a kilogram of meth, several ounces of heroin and more than a thousand fentanyl pills” from his home, court records say.
While each of these men played a different role, such conduct was integral to spreading poison throughout our community,” Acting U.S. Attorney Tessa M. Gorman said in a press release.

Other ring members have already been sentenced.

Yvette Olguin, Valdez-Sanudo’s wife and ring money launderer was sentenced to 30 months.

Jose Valdez, Valdez-Sanudo’s cousin and drug distributor, was sentenced to nine years.

Paz, the courier, was sentenced to four years.

Ana Pacheco also got six years.

Keith Silverson, another dealer from Tacoma, also got six years.

And Gabriel Vazquez-Ruiz, of Bothell, got 10.

More have pleaded guilty and await sentencing, including:

• Omar Vazquez-Limon, of Kent;

• Tracy Hawkins, of Gold Bar;

• Clint Schlotfeldt.

Maya Tizon: 425-339-3434; [email protected]; Twitter: @mayatizon.

Talk to us

The Power of Brand Building in Today’s Technology-Driven World

Welcome to the world of brand building! In today’s technology-driven society, building a strong brand has become more important than ever. Whether you are a small business owner, a marketer, or an entrepreneur, understanding the power of brand building is crucial for success in the digital landscape.

In this article, we will explore the various aspects of brand building, the role of technology in this process, and how to craft a strong brand message that resonates with your target audience. We will also discuss the importance of consistency in branding, building brand loyalty, measuring brand building success, the challenges faced, and what the future holds for brand building.

So, grab a cup of coffee, sit back, and let’s dive into the exciting world of brand building in the digital age!

Understanding Brand Building

Brand building is the process of creating a strong and recognizable brand identity in order to establish a positive reputation and connect with target customers. It involves shaping the perception of your business, products, and services in the minds of consumers to differentiate yourself from competitors. In today’s highly competitive and technology-driven world, brand building plays a crucial role in the success of any business.

Defining brand identity

Your brand identity encompasses everything that represents your brand, including your logo, colors, typography, tagline, and overall visual style. It is the foundation upon which your brand is built and serves as a visual representation of your values, personality, and offerings. A clear and consistent brand identity helps consumers easily recognize and remember your brand.

Importance of brand recognition

Brand recognition refers to the ability of consumers to identify and recall your brand when exposed to certain visual or auditory cues. It is a vital element of brand building as it helps in creating familiarity, credibility, and trust among your target audience. When consumers recognize and trust your brand, they are more likely to choose your products or services over competitors in the market.

Building brand reputation

Brand reputation reflects the overall perception and opinion that consumers have about your brand. It is influenced by the quality of your products, customer service, ethical practices, and how you interact with your audience. A strong brand reputation helps in building trust, loyalty, and credibility, which in turn leads to increased customer retention and business growth.

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

Building a strong brand reputation requires consistent delivery of value, transparency, and a focus on customer satisfaction. It is vital to actively manage and protect your brand reputation by addressing customer concerns, addressing negative feedback promptly, and providing exceptional experiences.

Remember, brand building is not a one-time effort. It requires ongoing dedication, consistency, and adaptation to evolving consumer preferences and market trends. By effectively understanding and implementing brand building strategies, you can create a strong and memorable brand that resonates with your target audience.

The Role of Technology in Brand Building

In today’s digital age, technology has become an integral part of our daily lives. It has not only transformed the way we communicate and access information but has also revolutionized the way businesses operate. When it comes to brand building, technology plays a crucial role in reaching a wider audience, strengthening brand identity, and driving growth. Let’s dive deeper into the role of technology in brand building and how businesses can leverage it to their advantage.

Leveraging social media platforms

Social media has completely changed the landscape of branding and marketing. It has opened up new avenues for businesses to connect with their target audience, engage with them, and build a loyal customer base. By leveraging social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, businesses can:

  • Increase brand visibility: Social media platforms provide businesses with an opportunity to showcase their brand to a large audience. By sharing engaging content and interacting with followers, businesses can increase brand recognition and awareness.
  • Engage with the target audience: Social media allows businesses to have direct conversations with their customers and prospects. This two-way communication not only helps businesses in understanding their audience better but also enables them to build stronger relationships.
  • Drive website traffic: Social media can serve as a powerful tool to drive traffic to your website. By sharing valuable content and promoting your products or services, you can encourage social media users to visit your website, thereby increasing the chances of conversions.
  • Run targeted advertising campaigns: Social media platforms offer advanced targeting options, allowing businesses to reach their ideal customers with precision. By running targeted advertising campaigns, businesses can ensure that their message reaches the right audience at the right place and time.

Utilizing digital marketing strategies

Technology has also revolutionized the way businesses market their products and services. Digital marketing strategies have proven to be highly effective in building and promoting brands online. Some key digital marketing strategies that businesses can utilize for brand building include:

  • Search engine optimization (SEO): SEO helps businesses improve their website’s visibility in search engine results. By optimizing their website and creating valuable content, businesses can attract organic traffic, establish credibility, and enhance brand visibility.
  • Content marketing: Content marketing involves creating and sharing valuable content to attract and engage a target audience. By producing high-quality blog posts, articles, videos, and infographics, businesses can position themselves as industry experts and build a strong brand reputation.
  • Email marketing: Email marketing allows businesses to communicate directly with their audience through targeted email campaigns. By delivering personalized and relevant content to subscribers, businesses can nurture leads, build trust, and drive conversions.
  • Influencer marketing: Influencer marketing involves partnering with influencers or industry experts to promote a brand or product. By leveraging the reach and credibility of influencers, businesses can significantly increase brand awareness and reach a wider audience.

In today’s fast-paced and technologically advanced world, businesses cannot afford to overlook the role of technology in brand building. By embracing social media platforms, utilizing digital marketing strategies, and staying up to date with the latest technological advancements, businesses can position themselves for success and build a strong and recognizable brand in the digital landscape. So, embrace technology and watch your brand thrive!

Crafting a Strong Brand Message

Crafting a strong brand message is essential for creating a clear and compelling identity for your brand. It allows you to effectively communicate your values, mission, and unique selling points to your target audience. Here are some key steps to help you craft a strong brand message:

Identifying target audience

Before you can create a powerful brand message, it’s important to have a deep understanding of your target audience. Who are they? What are their demographics? What are their pain points and desires? By answering these questions, you can tailor your brand message to resonate with your audience on a deeper level.

Developing brand voice and tone

Your brand voice and tone are crucial in conveying your brand message consistently across all channels. Are you playful and energetic? Professional and authoritative? Friendly and approachable? Your brand voice should align with your target audience and reflect the personality of your brand.

Creating a compelling brand story

A compelling brand story helps to emotionally connect with your audience and differentiate your brand from competitors. It should tell the story of why your brand exists, what problems it solves, and the transformation it can bring to your customers’ lives. It is important to make your brand story authentic, memorable, and relatable to create a lasting impression.

As you craft your brand message, keep these key points in mind:

  • Keep it simple and concise: Your brand message should be clear and easily understood. Avoid jargon or complicated language that may confuse your audience.
  • Highlight your unique selling points: What makes your brand stand out? Identify what sets you apart from competitors and emphasize these unique selling points in your brand message.
  • Focus on benefits: Instead of just talking about your brand’s features, focus on how your brand can benefit your target audience. Highlight the value and solutions your brand provides.
  • Use storytelling techniques: Humans are wired to connect with stories. Use storytelling techniques to make your brand message more engaging and memorable.

A strong brand message establishes an emotional connection with your audience and helps differentiate your brand in a crowded marketplace. It should be consistently communicated across all channels to build brand recognition and loyalty.

Remember, a compelling brand message should not only resonate with your target audience but also accurately reflect the core values and identity of your brand. Take the time to carefully craft your brand message, and you’ll have a powerful tool for building a strong and memorable brand.

Consistency in Branding

Consistency is a key element in brand building. It ensures that your brand is recognizable and memorable to your target audience. When your brand is consistent in its messaging, visual elements, and overall tone, it helps to establish trust and build a strong identity in the minds of consumers. Consistency in branding helps to create a cohesive and unified brand experience, whether it’s online or offline.

Logo design and visual elements

A well-designed logo is the face of your brand. It should be visually appealing, memorable, and reflect the essence of your brand. When it comes to branding, your logo shouldn’t stand alone. It should be accompanied by consistent visual elements that include colors, typography, and imagery. These visual elements should be used consistently across all your marketing materials, website, social media platforms, and other brand touchpoints. This consistency helps to reinforce brand recognition and builds familiarity with your target audience.

Brand guidelines and style

To maintain consistency in branding, it’s important to establish brand guidelines. These guidelines serve as a reference point for your brand’s visual identity and messaging. They define the dos and don’ts of your brand and ensure that everyone involved in creating and representing your brand adheres to the same standards. Brand guidelines typically include guidelines for logo usage, color palettes, typography, imagery styles, and tone of voice. By providing clear guidelines, you can ensure that your brand is represented consistently across all channels.

Online and offline brand consistency

In today’s digitally-driven world, it’s crucial to maintain brand consistency across both online and offline channels. Your website, social media profiles, email marketing, and other online platforms should reflect the same visual elements and messaging as your offline marketing materials such as brochures, business cards, and signage. Consistency in branding across both online and offline channels helps to create a seamless brand experience for your customers, whether they encounter your brand in the physical world or in the digital space.

Benefits of Consistency in Branding:

  • Recognition: Consistency enables customers to easily identify and remember your brand.
  • Trust: Consistency builds trust, as it demonstrates professionalism and reliability.
  • Differentiation: Consistency distinguishes your brand from competitors, making it more memorable.
  • Coherence: Consistent branding creates a unified and coherent brand experience.
  • Loyalty: Consistency fosters brand loyalty, as customers know what to expect from your brand.

By maintaining consistency in branding, you establish a strong foundation for your brand that allows it to stand out in a crowded market and create a lasting impression on your target audience. It helps to build a brand that is not only recognizable but also trusted and loved by customers.

Remember, consistency is not a one-time effort, but an ongoing commitment. Regularly audit your brand’s visual elements and messaging to ensure they align with your brand guidelines. By staying consistent, your brand will continue to resonate with your audience and contribute to your overall brand building efforts.

Building Brand Loyalty

Building brand loyalty is a crucial aspect of brand building. When customers feel a strong connection and loyalty towards a brand, they are more likely to continue purchasing its products or services, recommend it to others, and become brand advocates. Here are some strategies to help you build brand loyalty:

Providing exceptional customer experience

  • Focus on customer satisfaction: Happy customers are more likely to become loyal customers. Make sure to deliver exceptional customer service by addressing their needs, resolving their issues promptly, and going above and beyond to exceed their expectations.
  • Personalize the experience: Tailor your interactions and offerings to match the preferences and needs of your customers. Use data and insights to provide personalized recommendations, offers, and rewards.

Creating brand advocates

  • Encourage customer reviews and testimonials: Positive reviews and testimonials from satisfied customers can greatly influence others’ purchase decisions. Make it easy for customers to leave reviews and testimonials by providing various platforms and incentives for them to do so.
  • Implement a loyalty program: Reward your loyal customers for their ongoing support and encourage repeat purchases. Offer exclusive discounts, rewards, or special perks to make them feel valued and appreciated.

Engaging with customers

  • Maintain an active presence on social media: Engage with your customers on platforms they frequent. Respond to their comments, messages, and inquiries promptly. Use social media as an opportunity to build a personal connection with your audience by sharing relevant content and behind-the-scenes glimpses of your brand.
  • Provide valuable and educational content: Create content that adds value to your customers’ lives. Whether it’s through blog posts, videos, or social media posts, offer helpful tips, advice, or information related to your industry or product.

Building brand loyalty takes time and consistent effort. By prioritizing exceptional customer experience, creating brand advocates, and engaging with your customers, you can foster a loyal customer base that will continue to support and promote your brand.

“The key to success is to know your customers and build a strong relationship with them. Loyal customers are the lifeblood of any successful brand.”

Measuring Brand Building Success

Measuring the success of your brand building efforts is crucial to understanding the impact of your strategies and making data-driven decisions for future growth. By tracking key performance indicators (KPIs) and analyzing customer engagement, you can gain valuable insights into how your brand is resonating with your target audience. Here are some important metrics to consider:

1. Key Performance Indicators (KPIs)

KPIs are quantifiable metrics that help you evaluate the success of your brand building initiatives. They provide insights into various aspects of your brand’s performance and can include:

  • Brand awareness: Tracking the reach and visibility of your brand across different channels and platforms.
  • Brand recognition: Measuring how easily your target audience recognizes and identifies your brand.
  • Brand sentiment: Assessing the overall perception and sentiment towards your brand, whether positive, negative, or neutral.
  • Brand loyalty: Evaluating the level of customer loyalty and repeat business your brand generates.

2. Tracking Brand Awareness and Sentiment

Understanding how your brand is perceived in the marketplace is essential for successful brand building. Here are some methods to measure brand awareness and sentiment:

  • Surveys and questionnaires: Conducting regular surveys to gauge brand recall, recognition, and sentiment among your target audience.
  • Social listening: Monitoring online conversations, mentions, and sentiment around your brand on social media platforms.
  • Website analytics: Analyzing website traffic, unique visitors, and user behavior to assess brand awareness.

3. Analyzing Customer Engagement

Customer engagement is a key indicator of the success of your brand building efforts. It shows how well your brand connects with your audience and generates interactions. Some methods for measuring customer engagement include:

  • Social media metrics: Monitoring likes, comments, shares, and follower growth on your social media platforms.
  • Email marketing metrics: Analyzing open rates, click-through rates, and conversions from your email campaigns.
  • Website engagement metrics: Evaluating time-on-site, bounce rate, and conversion rates on your website.

By tracking these metrics and analyzing the data, you can identify areas of improvement and adjust your brand building strategies accordingly. It also enables you to benchmark your performance against industry standards and competitors.

“It’s not about having a lot of data; it’s about knowing which data to focus on.” – Steve Jobs

Remember, measuring brand building success is an ongoing process, and it’s important to review your metrics regularly to stay informed about the impact of your efforts. By continually refining your strategies based on data-driven insights, you can optimize your brand building initiatives and drive long-term success.

In the next section, we will explore some of the challenges that brands may face when building their presence in a crowded market and how to overcome them.

Challenges in Brand Building

Building a strong and impactful brand is no easy task. It requires careful planning, consistent effort, and the ability to navigate through various challenges that may arise along the way. In today’s competitive business landscape, brand building is more important than ever, but it also comes with its fair share of obstacles. Let’s take a closer look at some of the challenges faced by businesses when it comes to brand building:

Standing out in a crowded market

With the proliferation of technology and the rise of social media, the digital marketplace is more crowded than ever. It can be challenging for businesses to stand out amidst the noise and capture the attention of their target audience. In order to overcome this challenge, brands need to find unique selling propositions that differentiate them from their competitors. This could be through innovative products or services, exceptional customer service, or a distinctive brand personality that resonates with consumers.

Consumer preferences and behaviors are constantly evolving, driven by factors such as technology advancements, cultural shifts, and societal changes. This presents a challenge for brands to adapt and stay relevant in a rapidly changing landscape. Brands need to keep a pulse on the latest trends and understand their target audience’s changing needs and expectations. By staying agile and responsive, brands can adjust their strategies and offerings to align with current consumer trends, ensuring they remain ahead of the curve.

Managing online reputation

In today’s digital age, a brand’s reputation can be quickly built or tarnished through online channels. Negative reviews, social media backlash, or viral controversies can seriously impact a brand’s image and credibility. Managing and maintaining a positive online reputation is therefore crucial for brand building. Brands need to actively monitor and engage with their online presence, respond to customer feedback and concerns, and take proactive steps to address any negative publicity. Building and nurturing strong relationships with customers can help mitigate the impact of potential reputation challenges.

“In a crowded market, brands need to find unique selling propositions that differentiate them from competitors.”

“By staying agile and responsive, brands can adjust their strategies and offerings to align with current consumer trends, ensuring they remain ahead of the curve.”

“Managing and maintaining a positive online reputation is crucial for brand building. Brands need to actively monitor and engage with their online presence, respond to customer feedback and concerns, and take proactive steps to address any negative publicity.”

Navigating these challenges in brand building requires a strategic approach and a deep understanding of the target audience. It’s important for brands to continuously assess and reassess their strategies, adapting to the ever-changing landscape while staying true to their core values and brand identity. Despite the challenges, successful brand building can lead to increased customer loyalty, brand recognition, and overall business growth.

Future of Brand Building

The future of brand building is an exciting and dynamic landscape, driven by emerging technologies and changing consumer expectations. In this ever-evolving digital world, it is crucial for brands to stay ahead of the curve and adopt innovative strategies to connect with their target audience. Let’s explore some key trends and directions that will shape the future of brand building.

Embracing emerging technologies

Technology continues to revolutionize how brands interact and engage with their customers. Here are a few emerging technologies that are set to reshape the brand building landscape:

  • Artificial Intelligence (AI): AI enables brands to personalize customer experiences, offer hyper-targeted content, and automate processes, enhancing customer satisfaction and loyalty.
  • Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies offer immersive and interactive experiences, allowing brands to showcase products, create virtual try-on experiences, and engage customers in unique ways.
  • Voice Search and Voice Assistants: As voice search and voice assistants become more prevalent, brands need to optimize their content for voice queries and create voice-activated brand experiences.
  • Blockchain: Blockchain technology enhances transparency and trust, enabling brands to build loyalty through secure transactions and authentication of products.

Personalizing brand experiences

In the future, personalization will be a key driver of brand success. Consumers expect brands to understand their individual preferences and deliver tailored experiences. Here’s how you can personalize brand experiences:

  • Data-driven insights: Utilize customer data to gain insights into their preferences and behaviors. With this information, you can create personalized marketing campaigns and deliver relevant content.
  • Dynamic content: Use real-time data to dynamically customize content based on individual user preferences. This includes personalized product recommendations, email marketing, and website experiences.
  • Chatbots and AI-powered customer service: Implement AI-powered chatbots to provide personalized and instant customer support, answering queries and addressing concerns in a timely and efficient manner.

Building sustainability and social responsibility

In the future, consumers will place a greater emphasis on sustainability and social responsibility when choosing brands to support. Building and communicating your brand’s commitment to these values will be essential. Here’s how your brand can demonstrate sustainability and social responsibility:

  • Environmental initiatives: Implement sustainable practices throughout your supply chain, reduce waste, and promote eco-friendly products.
  • Corporate social responsibility: Support social causes and give back to your community. Engage in philanthropic activities and communicate your brand’s social impact.
  • Transparency and authenticity: Be transparent about your brand’s values, practices, and sources of materials. Consumers value authenticity and are more likely to support brands that are genuine and transparent.

The future of brand building is exciting and full of opportunities for brands that are willing to adapt and embrace the changing trends and consumer expectations. By leveraging emerging technologies, personalizing brand experiences, and focusing on sustainability and social responsibility, brands can create meaningful connections and forge long-lasting relationships with their customers.

Remember, the future belongs to brands that are willing to innovate and evolve, so start preparing today for the brand building landscape of tomorrow.

Conclusion

Throughout this article, we have explored the power and importance of brand building in today’s technology-driven world. Building a strong brand is essential for businesses to stand out, connect with their target audience, and build long-term success. Here are the key takeaways:

  • Brand building is the process of creating a unique brand identity, building brand recognition, and establishing a positive brand reputation.
  • Technology plays a crucial role in brand building by providing various platforms and strategies to reach and engage with consumers.
  • Crafting a strong brand message involves identifying your target audience, developing a consistent brand voice and tone, and creating a compelling brand story.
  • Consistency in branding is crucial for creating brand recognition and building trust among consumers. This includes maintaining consistent visual elements, following brand guidelines, and ensuring consistency across online and offline platforms.
  • Building brand loyalty involves providing exceptional customer experiences, creating brand advocates, and engaging with customers through various touchpoints.
  • Measuring the success of brand building can be done through various key performance indicators, tracking brand awareness and sentiment, and analyzing customer engagement.
  • Some challenges in brand building include standing out in a crowded market, adapting to changing consumer trends, and managing online reputation.
  • The future of brand building lies in embracing emerging technologies, personalizing brand experiences, and incorporating sustainability and social responsibility.

By prioritizing brand building, businesses can create a strong and memorable brand that resonates with their audience and fosters long-term loyalty. Investing in brand building strategies and leveraging technology will help businesses thrive in the ever-evolving digital landscape.

Remember, brand building is a journey, and it requires ongoing effort and dedication. Stay consistent, adapt to changes, and keep your audience at the forefront of your brand building efforts. Embrace the power of technology and leverage it to strengthen your brand presence and connect with your target audience.

Now that you have a better understanding of brand building in the digital era, it’s time to take action and start building your brand presence. Good luck on your brand building journey!

Frequently Asked Questions

  1. What is brand building?

    Brand building refers to the process of creating a strong and positive perception of a brand in the minds of consumers. It involves developing a unique brand identity, positioning, and messaging that resonates with the target audience.

  2. Why is brand building important?

    Brand building is important because it helps differentiate a business from its competitors, builds trust and credibility, enhances brand loyalty, increases customer recognition and recall, and ultimately drives business growth.

  3. How does technology impact brand building?

    Technology has a significant impact on brand building as it provides businesses with various platforms and tools to connect with their target audience, share their brand story, engage customers through social media, and gather valuable insights for better brand positioning and marketing strategies.

  4. What are the key elements of successful brand building?

    The key elements of successful brand building include defining a clear brand purpose and values, understanding the target audience, creating a compelling brand story, maintaining consistent brand identity and messaging across all channels, and constantly evaluating and adapting to market trends and customer feedback.

  5. How long does it take to build a strong brand?

    Building a strong brand is a long-term process that requires consistent effort and investment. It can take several months to several years to establish a strong brand presence, depending on various factors such as market competition, target audience, and the effectiveness of branding strategies.

Why you may not have received an alert until after 2 tornadoes struck Ottawa | Radio-Canada.ca

We got the alert 15 minutes after it struck, said Charlene Burnside.

She said she had been watching the skies after a tornado watch was issued that morning, but the storm hit her house and blew out windows before she received an alert on her phone.

Katie Gies said she didn’t get the alert until she was sheltering in place eight minutes after she saw a tornado.

I’m just thinking about our preparedness for extreme weather events and what our government and communication systems can do to make sure citizens are alerted timely and efficiently, because it really hasn’t been done yet, she said.

I think there’s a lot of room for improvement. I feel like in 2023 we should have some sort of proper emergency alert so that everyone within a high risk area knows. Full stop.

People stand outside damaged homes following a tornado in the Ottawa suburb of Barrhaven on Thursday.

Photo: (Sean Kilpatrick/The Canadian Press)

Western University’s Northern Tornadoes Project released an investigation report Saturday concluding that both tornadoes had a maximum estimated wind speed of 155 km/h (new window).

One person suffered minor injuries and at least 125 houses were damaged.

Tornado warnings are complicated, meteorologist says

Tornado watches are the first line of defence, according to Environment Canada meteorologist Gerald Cheng. 

The agency issues a tornado watch (new window) when forecasters see that a system with the potential to cause a tornado is approaching.

That’s a good communication tool to warn the public that there is something coming, and there is a big risk, Cheng said.

For the agency to issue a warning, however, forecasters must either receive a report of a tornado on the ground or observe something on the radar, he said.

But the radar isn’t a perfect tool.

A radar scan takes six minutes, Cheng said, so it may not always reflect the most recent weather conditions.

By the time the data comes to our office, it could be six minutes old, so something could be on the ground already for six minutes at least, he said.

“Then you also have to factor in the time it takes somebody to draft and send that warning and the analysis before that.

Gerald Cheng, a meteorologist with Environment Canada, says tornado warnings are an effective but imperfect tool.

Photo:  (CBC) / Jacob Barker

Cheng said the alerts are important but that people need to be aware of their surroundings and get to safety when they see weather deteriorating.

When we talk about tornado warnings, it’s just one tool, but this tool is not 100 per cent, he said.

It’s like a fire alarm — when something happens or when a fire starts before you, we shouldn’t wait for the fire alarm to take action.

‘Not exactly an easy call’

Meteorologist David Sills, who runs Western’s tornado project, said he was monitoring the radar in Ottawa Thursday morning after Environment and Climate Change Canada put out the tornado watch.

It was not exactly an easy call on that one, he told CBC Radio’s Ottawa Morning on Monday (new window), describing how the Barrhaven tornadoes appeared on radar that day.

David Sills, executive director of the Northern Tornadoes Project, says Environment and Climate Change Canada has been working to improve its tornado warnings.

Photo:  (CBC)

Environment Canada’s tornado warning goals are to be successful 50 per cent of the time and to give people a lead time of 10 minutes 60 per cent of the time, Sills said.

The agency hired his team to analyze data and determine its effectiveness.

The first report card, based on data from 2019 to 2021, gave Environment Canada a score of 37.5/100 (new window), meaning it didn’t pass, Sills said. Recommendations included that forecasters react faster when they see something on radar.

A false alarm is not nearly as bad as a miss when it comes to these kinds of events, Sills said.

The agency improved in 2022 (new window), achieving a passing grade.

We’re hoping that that kind of progress continues and scores improve over time, Sills said.

Corrections

Natalia is a multi-platform journalist in Ottawa. She has also worked for CBC in P.E.I. and Newfoundland and Labrador.

With files from Joseph Tunney, Omar Dabaghi-Pacheco and CBC Radio’s Ottawa Morning

« Previous PageNext Page »