E-Commerce Is Back On The Fast Track
E-Commerce Is Back On The Fast Track
Exactly how much holiday purchasing did you do on-line this year? If you are reading this, after that opportunities are great that you made at least one purchase on-line.
Not just did you do it, you liked it! Less than 7% of online customers reported a bad experience with 88% reporting they were very completely satisfied or satisfied [2] It is clear that on-line buying has matured with such a high level of participation and fulfillment. It appears that past issues of depend on, safety and security, and poor ecommerce websites are replaced with excellent ecommerce sites, greater trust fund, much better safety, and simply plain much better execution and service by online sellers. Quick, simple, and practical buying conquers the problems individuals have actually had in the past.
With a monstrous 35% boost in internet holiday sales this year, approximately $18 billion [3], one expert calls it “a fantastic season for on-line retailers.” [4] This is the 3rd straight season of document development for internet purchasing. This year, 2004, is anticipated to comply with the fad. US internet sales are expected to grow from $55 billion in 2003 to $73 billion in 2004 [5]
In searching for some problem, it was difficult to locate. The most awful information was that 3.6% of online consumers had a very disappointment where either the product was not delivered promptly or was delivered in inadequate condition. This is a little portion also compared to typical retail sales.
Some of the more popular on-line markets have double figure infiltration currently. That implies some online merchants are reaping over 10% of total market share in their markets with a climbing fad. In enhancement, even more on-line merchants are showing earnings.
So, if you are one of those 70% of internet retailers making earnings in 2003, relax, take a breath a big sigh of relief, and cherish the moment. There will not be much time to relax and enjoy your successes. Brand-new service is right around the bend.
If you are a company and do not yet have an on-line sales presense, then it’s never ever too early to get started. To prepare for the 2004 holiday, it’s finest to start currently.
Create ecommerce plan– 4/15/04
Select ecommerce software application & expert (NetSource can help)– 5/15/04
Develop the site– 7/15/04
Place the website into operation, begin selling- 8/15/04
Develop internet advertising and marketing plan– 8/15/04
Implement the advertising and marketing strategy – 9/15/04
All set for vacation sales– 11/15/04
It can be done quicker than the routine suggested over, however, to do it best calls for idea, planning, and time.
References:
[1] Nashville Business Journal, 12/4/03
[2] ASD/AMD Marketwatch E-Newsletter, 12/24/03
[3] eSpending Report, Goldman Sachs, Harris Interactive, Nielsen/Netratings, 1/5/04
[4] Abha Bhagat, Nielsen/NetRating, COMPUTERWORLD, 1/6/04
[5] ASD/AMD MarketWatch E-Newsletter, 10/16/03
It shows up that previous issues of depend on, protection, and bad ecommerce web sites are changed with excellent ecommerce sites, higher depend on, far better safety and security, and just plain better implementation and solution by online stores. The worst information was that 3.6% of online shoppers had a very bad experience where either the merchandise was not provided on time or was delivered in poor condition. That indicates some on-line merchants are reaping over 10% of overall market share in their sectors with a rising pattern. In addition, even more online stores are showing earnings. If you are one of those 70% of online merchants making earnings in 2003, rest back, take a breath a huge sigh of alleviation, and relish the minute.