Expand the Brand | Lavazza, Adobe, and TransPerfect
Italian coffee retailer Lavazza sees digital not only as a channel for e-commerce and display ads, but also as an opportunity to build personal relationships with customers.
By implementing GlobalLink with Adobe Experience Manager and SAP Commerce Cloud, Lavazza centralized and streamlined the process of creating, managing, and publishing content in 37 languages across 45 markets, enabling them to engage customers in their preferred languages.