TV ad: Movistar: Shouts
Movistar telecommunications and VMLY&R Mexico released, ‘Shouts,’ a campaign aimed at denouncing and breaking homophobia, transphobia, and biphobia. Movistar is a major telecommunications provider owned by Telefonica, operating in Spanish and Hispanic American countries and is the largest provider of landline, broadband, mobile services and (paid) television in Spain. And the campaign represents one of VMLY&R’s key Cannes Contenders heading into the festival later this summer. Mexico is the second most dangerous country for the LGBTQIA+ community in Latin America. Together Movistar and VMLY&R Mexico took on the most emblematic, influential, and respected sport in Mexico, boxing, to denounce homophobia. Through local insight and research in Mexico, Movistar took a stance at a longtime “macho” stereotype (a cultural problem that generates pressure on men, linked to their pride and strength, a very particular problem, especially in Mexico) to put a stop to cyber bullying through a positive narrative. In addition, Movistar launched dialogando.com to help their consumers use technology responsibly. It is a global content portal, in which readers can find articles on current issues such as driving with a mobile phone, Internet privacy, digital entertainment, the relationship with minors and technology, and new digital trends.
Category: Telecommunications
Client: Movistar
Agency: VMLY&R Mexico
Chief Creative Officer: Debie Vandeven
Chief Creative Officer: Nino Goldberg
Chief Creative Officer: Luis Enríquez “Madruga”
Chief Creative Officer: Christian Santa Cruz “Pimpón”
Creative Director: Erin Sweeney
Creative Director: Daniel de León
Art Director: Tania Magni
Director: Felipe Vellasco
Executive Producer: Ivan Lomeli
DoP: William Etchebehere
Other credits: Agency
Chief Executive Officer Héctor Fernández
President Andrés Sánchez
Production Manager Violeta López Pacheco
Producer Darío Casso
Account Director Claudio Pérez Carús
Account Director Alejandra Iturriaga
Head of Marketing Karely Munarriz
Communications Manager Karen Maxemin
Coordinator Judith Rangel
Production
Director’s Assistant Flavio Landfredi
Production Manager Elvia Zarco
Production Designer Amilcar Espadas
Stylist Lele
Post Production / VFX VMLY&R Mexico
Producer Héctor Violante
Producer Fabi Abreu
Editor Rami D’Aguilar
Post Production / VFX Nash VFX
Music / Sound Quiet City Music + Sound
Sound Designer Andrés Melges